How AI is Changing the Future of Affiliate Marketing
Posted: Wed Jan 29, 2025 5:55 am
Increasingly, publishers see platforms as a tool during the first user stage: the discovery of the editorial product. They then implement strategies to convert Internet users and retain them on their own platform. Publishers better define their objectives upstream and thus raise the level required to enter into negotiations. According to one publisher: "If the negotiation does not mention revenue or retention, it is not worth it."
Photo credit: Support.apple
For platforms: reorient their approach to information
1 Pay for quality content
Content aggregation services are the hot gambling data usa new products that platforms want to sell to publishers… But it’s not certain that publishers want them! Apple News+ was launched in March 2019 without the participation of the New York Times and the Washington Post, which the company tried to convince on several occasions.
Apple's proposal for revenue sharing: 50% for the company and 50% divided among publishers has been heavily criticized. Without the participation of the most reputable American media, it is not surprising that the service is having difficulty attracting subscribers.
Photo credit: Support.apple
For platforms: reorient their approach to information
1 Pay for quality content
Content aggregation services are the hot gambling data usa new products that platforms want to sell to publishers… But it’s not certain that publishers want them! Apple News+ was launched in March 2019 without the participation of the New York Times and the Washington Post, which the company tried to convince on several occasions.
Apple's proposal for revenue sharing: 50% for the company and 50% divided among publishers has been heavily criticized. Without the participation of the most reputable American media, it is not surprising that the service is having difficulty attracting subscribers.