Filters Filters are the next step that are really important for clean data
Posted: Wed Jan 29, 2025 7:11 am
The Roadmap to B2B SEO Success Whiteboard Friday | Marketing Industry | SEO Basics The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It can be hard to navigate the B2B marketing landscape. Today, guest host Austin Peachey walks you through the stops on the roadmap that his team at Obility uses to create successful B2B SEO strategies. Photo of the whiteboard with steps to implement UTM tags for GMB.
Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hey there,
Moz fans, and welcome to another edition of Whiteboard Friday. I'm Austin Peachey, south korea gambling data SEO manager at Obility, a Portland-based B2B marketing agency. Working for a B2B-focused agency, I know it can be hard to navigate the B2B marketing landscape. If you want to succeed in B2B SEO, you need to make sure you follow the proper steps.
Today, I'm going to walk you through our roadmap for SEO success. Data collection The first step on this road map is
data collection. It's so important to have all the data you collect be clean and precise because it's going to help you make crucial decisions down the road. Three key pieces to that are tracking, filters, and goals. Tracking For tracking, you need to ensure that your scripts are properly set up so they're collecting data every day, and to minimize scripts on your website, try to implement as many as you can through Google Tag Manager.
These will help you to remove website sessions that have no purpose in your analysis. The three key filters to include would be: IP filters to remove traffic from your client, your office, or remote workers; domain filters to remove traffic from commonly known spam websites; and host names filters to ensure that the sessions are actually hitting your website. Goals Lastly, it's very important to have your goals properly set up and you're not tracking things like bounce rate or time on site as a recorded goal.
Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hey there,
Moz fans, and welcome to another edition of Whiteboard Friday. I'm Austin Peachey, south korea gambling data SEO manager at Obility, a Portland-based B2B marketing agency. Working for a B2B-focused agency, I know it can be hard to navigate the B2B marketing landscape. If you want to succeed in B2B SEO, you need to make sure you follow the proper steps.
Today, I'm going to walk you through our roadmap for SEO success. Data collection The first step on this road map is
data collection. It's so important to have all the data you collect be clean and precise because it's going to help you make crucial decisions down the road. Three key pieces to that are tracking, filters, and goals. Tracking For tracking, you need to ensure that your scripts are properly set up so they're collecting data every day, and to minimize scripts on your website, try to implement as many as you can through Google Tag Manager.
These will help you to remove website sessions that have no purpose in your analysis. The three key filters to include would be: IP filters to remove traffic from your client, your office, or remote workers; domain filters to remove traffic from commonly known spam websites; and host names filters to ensure that the sessions are actually hitting your website. Goals Lastly, it's very important to have your goals properly set up and you're not tracking things like bounce rate or time on site as a recorded goal.