Create Valuable Content and Keep Digital Channels Updated
Posted: Wed Jan 29, 2025 7:15 am
The dynamic nature of the digital world requires constant updating. Therefore, take the time to keep your content relevant and stay up to date with changes in vp business development email database platform algorithms. The main platforms that you should keep up to date are social media and blogs. Learn how to create content for social media and learn about the Content Strategy for a Magnetic Blog .
Content Strategy to have a Magnetic Blog.
#5 Combine the right digital marketing resources
Connecting business objectives to the capabilities of the digital toolbox is key. But there is no one-size-fits-all formula; tailoring the strategy to the objective is essential to creating an effective sales funnel .
It may seem like some goals specifically call for a feature. But that’s not true. If you want to sell more online, for example, you might think that having an Online Store is mandatory. Myth.
Here are some combinations of marketing resources we could use to achieve this same goal:
Facebook + Online store + Email marketing
Ads + Instagram + Whatsapp
Youtube + Landing Page + Email marketing
Ads + Facebook Marketplace
In other words: there are many possibilities and they can all work!
Intelligence lies in creating a sales funnel that is appropriate to the objective, using the tools in the right way, directing actions to the right audience.
#6 Is Digital Marketing Easy? No, not here, not in China!
Are you already thinking that I'm complicating your life instead of making it easier?
The truth is that entrepreneurship is talked about as something simple and easy. And in my opinion, it's not.
If you are aware of this complexity, you are already more informed than most and can use this to create simpler and more effective strategies.
Now you know, the secret to digital marketing success is not in the WHAT but in the HOW. Knowing this will keep you away from failure and closer to success.
Three pillars of success for a digital strategy
Three pillars of success for a digital strategy
However, in addition to the pillars, there is a very important EXTRA TIP for those of you who are just starting out.
#7 Listening to the Customer is as Important as Talking
Digital marketing is a two-way street. Listening to customers, whether through comments, messages or surveys, is valuable for understanding their needs and shaping strategies.
Many companies are more interested in TALKING than LISTENING. So if you learn to listen, you will have a huge competitive advantage.
Use the information you collect to shape the way you communicate and sell, create valuable content for consumers, improve products and services, and create attractive promotions.
#8 The secret is to SIMPLIFY
Keep it simple! You have the power to do digital marketing in a simple and effective way, just don't complicate it. Do what you set out to do and do it well. This is the 8th and final piece of advice I give you.
Mission accomplished?
My mission in this article was to answer you how to use digital strategies the right way! Did I win? Only you can say! Register your opinions, thoughts and questions in the comments area below this article. This way, we can contribute together to strengthening the entrepreneurial community.
Recommended readings on digital marketing for beginners
Finally, I would like to recommend reading content that can further empower you to make marketing decisions:
The free Engaja no Insta course trains you in the world of social media and the importance of engagement.
Free eBook: Build a Relevant, Profitable and Meaningful Brand on Social Media – The name says it all, right?! Also about social media, this eBook guides you on how companies should use social media
Digital Marketing from Scratch is a free course that guides you through the main marketing strategies that you can and should use to establish a brand presence.
Take the next step and do digital marketing effectively!
Now you know the right way to do marketing to achieve your company’s goals. So, the next step is to put this knowledge into action!
Content Strategy to have a Magnetic Blog.
#5 Combine the right digital marketing resources
Connecting business objectives to the capabilities of the digital toolbox is key. But there is no one-size-fits-all formula; tailoring the strategy to the objective is essential to creating an effective sales funnel .
It may seem like some goals specifically call for a feature. But that’s not true. If you want to sell more online, for example, you might think that having an Online Store is mandatory. Myth.
Here are some combinations of marketing resources we could use to achieve this same goal:
Facebook + Online store + Email marketing
Ads + Instagram + Whatsapp
Youtube + Landing Page + Email marketing
Ads + Facebook Marketplace
In other words: there are many possibilities and they can all work!
Intelligence lies in creating a sales funnel that is appropriate to the objective, using the tools in the right way, directing actions to the right audience.
#6 Is Digital Marketing Easy? No, not here, not in China!
Are you already thinking that I'm complicating your life instead of making it easier?
The truth is that entrepreneurship is talked about as something simple and easy. And in my opinion, it's not. If you are aware of this complexity, you are already more informed than most and can use this to create simpler and more effective strategies.
Now you know, the secret to digital marketing success is not in the WHAT but in the HOW. Knowing this will keep you away from failure and closer to success.
Three pillars of success for a digital strategy
Three pillars of success for a digital strategy
However, in addition to the pillars, there is a very important EXTRA TIP for those of you who are just starting out.
#7 Listening to the Customer is as Important as Talking
Digital marketing is a two-way street. Listening to customers, whether through comments, messages or surveys, is valuable for understanding their needs and shaping strategies.
Many companies are more interested in TALKING than LISTENING. So if you learn to listen, you will have a huge competitive advantage.
Use the information you collect to shape the way you communicate and sell, create valuable content for consumers, improve products and services, and create attractive promotions.
#8 The secret is to SIMPLIFY
Keep it simple! You have the power to do digital marketing in a simple and effective way, just don't complicate it. Do what you set out to do and do it well. This is the 8th and final piece of advice I give you.
Mission accomplished?
My mission in this article was to answer you how to use digital strategies the right way! Did I win? Only you can say! Register your opinions, thoughts and questions in the comments area below this article. This way, we can contribute together to strengthening the entrepreneurial community.
Recommended readings on digital marketing for beginners
Finally, I would like to recommend reading content that can further empower you to make marketing decisions:
The free Engaja no Insta course trains you in the world of social media and the importance of engagement.
Free eBook: Build a Relevant, Profitable and Meaningful Brand on Social Media – The name says it all, right?! Also about social media, this eBook guides you on how companies should use social media
Digital Marketing from Scratch is a free course that guides you through the main marketing strategies that you can and should use to establish a brand presence.
Take the next step and do digital marketing effectively!
Now you know the right way to do marketing to achieve your company’s goals. So, the next step is to put this knowledge into action!