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Posted: Wed Jan 29, 2025 9:56 am
He added that ensuring open banking solutions are secure, user-friendly and aligned with consumer expectations will be key to achieving wider adoption. If these obstacles can be overcome, the U.S. may see a shift in how bank payments become a viable alternative to traditional payment methods. Recommended digital wallets go global, but local nuances remain Strategy shifts and key takeaways As high earners gradually pay, financial leaders reflect on foray into luxury brands Google and the rise of the hardware revolution behind artificial intelligence View more information Featured News News Open Banks Banking Payments News TV Regulations Retail Subscription Technology Videos Fintech ad spending has climbed over the past few years By Pimmts January Fintech companies are reportedly stepping up marketing in big cities to attract a wider customer base.
Bloomberg News reported on Sunday that over the past bahrain consumer email list three years, ad spending by these companies has increased by more than . The data in the report comes from , an advertising agency whose clients include several well-known fintech companies, including and its peer-to-peer arm. Bloomberg said this increase in spending is due to the growing popularity of fintech among users, and these companies have laid the foundation for potential acquisitions or initial public offerings.
Chief Marketing Officer Jeff Titterton said fintech companies will always be very aligned with digitally native businesses. Their addressable market is continuing to grow, which is why you're seeing us show up in places we may not have been before. Card Expense Management, another fintech company, is also spending more on advertising, the report adds, as its focus has shifted towards messaging targeting businesses of all types and sizes and not just startups.
Bloomberg News reported on Sunday that over the past bahrain consumer email list three years, ad spending by these companies has increased by more than . The data in the report comes from , an advertising agency whose clients include several well-known fintech companies, including and its peer-to-peer arm. Bloomberg said this increase in spending is due to the growing popularity of fintech among users, and these companies have laid the foundation for potential acquisitions or initial public offerings.
Chief Marketing Officer Jeff Titterton said fintech companies will always be very aligned with digitally native businesses. Their addressable market is continuing to grow, which is why you're seeing us show up in places we may not have been before. Card Expense Management, another fintech company, is also spending more on advertising, the report adds, as its focus has shifted towards messaging targeting businesses of all types and sizes and not just startups.