Success Story with Saturno Hogar

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Saturno Hogar is the fifth largest retail chain of household appliances in the country. Leader in Patagonia, more than 400 employees work in its 35 branches.

“ Two weeks into the project, we already had a reliable profitability analysis. Then we started putting together applications with the information and offering them to the area managers. We started by developing a commercial application, then for auditing, logistics, administration and finance, human resources and credits, the latter being the most complex of all, since these are credit transactions that go from 1992 to the present. ” Pablo Navarro, Controller

When turning to Qlik, Saturno Hogar faced very clear challenges:
Respond to market needs in real time.
Control credit debtors. Reduce the margin of error in loading operational data.
Systematize the company's operations.
Control intelligently: Know which products rotate the most and which ones to discontinue.
Reduce financial losses in branches. Achieve greater profitability.
According to Navarro, the company had iran number data numerous “timeliness” problems: “ The information was provided after the end of the month, closed and without the possibility of having details at the item, seller, etc. level. With this scenario, it was impossible to make intelligent decisions ,” he added.

The beginning of the relationship with Qlik was very auspicious: “ I downloaded a free QlikView demo from the website and used the tool to graph a presentation for the managers, which made the CEO want to buy it after seeing its performance and analysis capacity.
The Systems department also contacted other BI tool providers to request quotes and product demos. Knowing what could be done with QlikView, we demanded the same level of performance and results analysis.
Seeing their refusal to make a prototype and travel to Neuquén, we gave up the search and opted to continue evaluating the QlikView team, who once again made a prototype in a day and a half, this time in Neuquén. The project required six weeks of consulting, of which six days were in that province ,” concluded Navarro.

Download QlikView, free of charge, by clicking here


Saturn Home 1The outlook that Navarro found when he took up his post was not very encouraging: “ I carried out profitability analyses of branches together with the technology department. The information was collected from the marketing system that had been implemented four months earlier, but it was very unstable, as it had quite a few problems with the data structure and the indices were shooting up, so access to the information was neither simple nor precise ,” he said.

However, with the implementation of QlikView, positive results were not long in coming: “ Since the core of the retail business is financing, once we controlled the inventories, this was the area where we had to put the most focus. We started working together with Systems to obtain clearer information. The Collections indicators improved notably, with arrears of between 4 and 4.5%, which in 2007/2008 had reached levels of 20% ,” said Navarro. He also added that “the analysis led us to make the decision to modify the incentives and the collection strategy; both Credits and Sales now have aligned incentives to better originate credits and ensure their collection. All of this is controlled from QlikView.”

Finally, Navarro said that “ currently each of the analytical applications we develop have access to different systems or modules and now they are all in QlikView. ”