Again, placement testing is something that you can sit down to once you've done all of the prior work that I've talked about over the last year on the Marketing Concretely podcast and even in this episode, in terms of interests, lookalike groups, budget, all of that.
I suggest you focus on finding those placements that will do average at best for you. I’ve noticed that the most common placement is the audience network , which is the Facebook network that pushes our ads to apps like Tinder.
So if you don't want your offer of snopożyczki or industrial automation to be viewed france rcs data by men or women between one potential date candidate and another, take care of appropriate exclusions at the level of views in applications, or at the level of targeting by disabling the audience network placement.
To see how each placement is performing, remember that you can check it at the ad set level. Just go to the ad set, open the Columns tab (three vertical lines), go to “by impressions” and select Placements.
When you look there, you can see some data like CPC, CPM, and CTR. And if you find that your audience network is generating a suspiciously high number of low-quality clicks, it's worth turning off the default options and testing automated placements versus manually selected placements.
But in what case can you be “against”?
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