How to promote a women's clothing store?
Posted: Wed Jan 29, 2025 10:54 am
Remarketing is your ally - don't be afraid to test!
I probably don't need to convince anyone about the power of remarketing. Suffice it to say that the number of abandoned carts usually reaches around 70% , and when it comes to mobile, this percentage can be even higher.
It's hard to imagine not using remarketing or retargeting campaigns in an industry such as fashion.
Remarketing groups include people from so-called warm or HOT groups who already know about your existence, have had contact with your brand, and may even want to make a purchase.
This means that they need an additional incentive or argument to do so. For example, hong kong rcs data in the form of a reminder about an abandoned cart, free delivery or a discount on purchases.
Don't be afraid to test communication to groups from different time periods .
In the case of remarketing campaigns, the highest effectiveness is always achieved in short time frames from cart abandonment, e.g. 7 days. Here the rule is simple. The sooner it is launched - whether in a social media campaign or as part of e-mail marketing, the better.
However, if the estimated size of your group at that time is less than a few thousand, it is worth expanding the time range to 30, 45 or even 60 days.
When you have valuable traffic in your store, you can act according to the principle: "interests can always be added, but what falls out of the pixel after 180 or 360 days may not come back."
I probably don't need to convince anyone about the power of remarketing. Suffice it to say that the number of abandoned carts usually reaches around 70% , and when it comes to mobile, this percentage can be even higher.
It's hard to imagine not using remarketing or retargeting campaigns in an industry such as fashion.
Remarketing groups include people from so-called warm or HOT groups who already know about your existence, have had contact with your brand, and may even want to make a purchase.
This means that they need an additional incentive or argument to do so. For example, hong kong rcs data in the form of a reminder about an abandoned cart, free delivery or a discount on purchases.
Don't be afraid to test communication to groups from different time periods .
In the case of remarketing campaigns, the highest effectiveness is always achieved in short time frames from cart abandonment, e.g. 7 days. Here the rule is simple. The sooner it is launched - whether in a social media campaign or as part of e-mail marketing, the better.
However, if the estimated size of your group at that time is less than a few thousand, it is worth expanding the time range to 30, 45 or even 60 days.
When you have valuable traffic in your store, you can act according to the principle: "interests can always be added, but what falls out of the pixel after 180 or 360 days may not come back."