Application of commercial factors
Posted: Thu Jan 30, 2025 4:02 am
SEO optimization
Potential clients often search for cases through search engines, which means that the text part of the project must be ranked by search engines according to user requests.
The ideal option is to collect a semantic yahoo email list core and fill the texts with keywords and phrases. But at a basic level, it is enough for the “keywords” to be entered into the headings and subheadings of business cases - this way they will be well promoted in search, and organic traffic will come to the site.
Specifics
The project describes your story of achieving a good result. Therefore, everything should be described in detail: what tools were used, and why they were used and not something else. Show the interim results and KPIs, corrections, if any, interesting features and extraordinary solutions.
A good business case should sell. The ideal option is when the client visits the site, looks at the project, likes everything, and wants the same. It is important that everything works out simply and quickly: for this, the body of the case should contain the necessary links, target buttons for ordering the product, getting advice, and so on.
If this does not happen, the case will resemble a store where the customer has already chosen a product and is about to pay for it, but the sales consultant is not there, and the customer leaves with nothing.
Recommended articles on this topic:
Examples of Marketing Strategies from Apple to Barack Obama
32 Ways to Attract Clients: Proven and Unconventional
How to Calculate Conversion: 3 Proven Options
Example of a business case
Let's look at an example of a successful business case.
Headline : Increase sales of product N by 60% through new advertising strategy.
Client : Enterprise BCD, the main manufacturer of product N in niche ABC.
Task . Increase sales of product N and strengthen its place on the market. The client had the task of increasing the first indicator by no less than 40% and attracting new consumers.
Result . Due to the advertising campaign we developed, we managed to increase sales by 60% in 7 months. New customers came to the organization, and the loyalty of existing customers increased.
Example of a business case
Source: shutterstock.com
Stages of work:
Research and analysis . We analyzed the market, studied the behavioral model and preferences of target consumers. Identified the main competitors and defined their advertising policy.
Developing a strategy and creating a work plan . Created a new advertising tactic based on data research. Found the leading messages and values of product N that will attract consumers.
Implementation and execution of the plan . We launched advertisements on television, on the Internet and outdoor advertising, and also connected social networks. We created unusual and creative images to interest the audience.
Results Analysis . We continuously monitored the effectiveness of advertising, assessed information on sales, site visits and user engagement. We identified the most successful messages and channels that provided the best results.
Conclusions and recommendations . Having analyzed the results, we have identified the most effective elements of the campaign. We recommend continuing to invest in successful channels and constantly analyze the market in order to update the strategy in time.
This case shows that it is possible to achieve a significant increase in sales and a company’s position in the market through effective advertising.
Read also!
"Marketing Department KPI: 11 indicators and calculation example in 2025"
Read more
Publication and promotion of a business case
The more platforms you use to publish a case, the more users will see it, which means more traffic, leads, and orders. There are four leading channels to post projects on. You may not know one of them.
Your organization's website
It is absolutely necessary to place cases here. Often, when choosing a contractor, the customer turns to the projects section on the company page. Cases should be placed in the first-level menu, since it is unlikely that anyone will look for them along the path "About us" - "Examples of work" - "Portfolio" - "Cases". The visitor does not have to search for information for a long time, it should come to him on its own.
Your groups in social networks
These platforms are also important for hosting projects. You can work with the help of generally accepted SMM techniques:
Publish the full case or a link to it in your communities.
Write a post with the project and set up targeted advertising for it.
Agree with the administrators of partner communities to publish posts with your cases. It is important that the groups correspond to the product theme and that your target users are in them.
Newsletters
It is clear that mailings are not a way to attract new consumers, but they allow you to warm up hesitant users, increase loyalty to your company, convert casual customers into regular ones, and offer additional services.
Newsletters
Source: shutterstock.com
It is important that you have a subscriber base, because otherwise the method will not justify itself. But otherwise, do not be afraid to show your achievements and send examples of work to followers.
Potential clients often search for cases through search engines, which means that the text part of the project must be ranked by search engines according to user requests.
The ideal option is to collect a semantic yahoo email list core and fill the texts with keywords and phrases. But at a basic level, it is enough for the “keywords” to be entered into the headings and subheadings of business cases - this way they will be well promoted in search, and organic traffic will come to the site.
Specifics
The project describes your story of achieving a good result. Therefore, everything should be described in detail: what tools were used, and why they were used and not something else. Show the interim results and KPIs, corrections, if any, interesting features and extraordinary solutions.
A good business case should sell. The ideal option is when the client visits the site, looks at the project, likes everything, and wants the same. It is important that everything works out simply and quickly: for this, the body of the case should contain the necessary links, target buttons for ordering the product, getting advice, and so on.
If this does not happen, the case will resemble a store where the customer has already chosen a product and is about to pay for it, but the sales consultant is not there, and the customer leaves with nothing.
Recommended articles on this topic:
Examples of Marketing Strategies from Apple to Barack Obama
32 Ways to Attract Clients: Proven and Unconventional
How to Calculate Conversion: 3 Proven Options
Example of a business case
Let's look at an example of a successful business case.
Headline : Increase sales of product N by 60% through new advertising strategy.
Client : Enterprise BCD, the main manufacturer of product N in niche ABC.
Task . Increase sales of product N and strengthen its place on the market. The client had the task of increasing the first indicator by no less than 40% and attracting new consumers.
Result . Due to the advertising campaign we developed, we managed to increase sales by 60% in 7 months. New customers came to the organization, and the loyalty of existing customers increased.
Example of a business case
Source: shutterstock.com
Stages of work:
Research and analysis . We analyzed the market, studied the behavioral model and preferences of target consumers. Identified the main competitors and defined their advertising policy.
Developing a strategy and creating a work plan . Created a new advertising tactic based on data research. Found the leading messages and values of product N that will attract consumers.
Implementation and execution of the plan . We launched advertisements on television, on the Internet and outdoor advertising, and also connected social networks. We created unusual and creative images to interest the audience.
Results Analysis . We continuously monitored the effectiveness of advertising, assessed information on sales, site visits and user engagement. We identified the most successful messages and channels that provided the best results.
Conclusions and recommendations . Having analyzed the results, we have identified the most effective elements of the campaign. We recommend continuing to invest in successful channels and constantly analyze the market in order to update the strategy in time.
This case shows that it is possible to achieve a significant increase in sales and a company’s position in the market through effective advertising.
Read also!
"Marketing Department KPI: 11 indicators and calculation example in 2025"
Read more
Publication and promotion of a business case
The more platforms you use to publish a case, the more users will see it, which means more traffic, leads, and orders. There are four leading channels to post projects on. You may not know one of them.
Your organization's website
It is absolutely necessary to place cases here. Often, when choosing a contractor, the customer turns to the projects section on the company page. Cases should be placed in the first-level menu, since it is unlikely that anyone will look for them along the path "About us" - "Examples of work" - "Portfolio" - "Cases". The visitor does not have to search for information for a long time, it should come to him on its own.
Your groups in social networks
These platforms are also important for hosting projects. You can work with the help of generally accepted SMM techniques:
Publish the full case or a link to it in your communities.
Write a post with the project and set up targeted advertising for it.
Agree with the administrators of partner communities to publish posts with your cases. It is important that the groups correspond to the product theme and that your target users are in them.
Newsletters
It is clear that mailings are not a way to attract new consumers, but they allow you to warm up hesitant users, increase loyalty to your company, convert casual customers into regular ones, and offer additional services.
Newsletters
Source: shutterstock.com
It is important that you have a subscriber base, because otherwise the method will not justify itself. But otherwise, do not be afraid to show your achievements and send examples of work to followers.