Frequently Asked Questions About Client Pain

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You need to be proactive, constantly looking for fresh ideas, as customers will not come to you to share their concerns. A marketer must understand the problems of consumers, take into account the mood of their target audience and adapt to it.

How to identify current needs on the Internet?
An effective way to determine customer pain points is to analyze popular queries using Yandex.Wordstat. With the help of such queries, you can find out the factors that motivate users to architects email list look for solutions to problems. To find out pain points, try entering a question word (for example, how, why, why, etc.) and the name of the product.

How to assess the degree of client pain?
It reflects his awareness of the need to solve the problem, including the use of the product in this process. To understand when a person comes to us with his problem, you can use the Hunt ladder technique. For example, those clients who are well aware of their pain and experience it intensely are located closer to the top of the ladder, while those who are just beginning to recognize the problem may be closer to its base.

How do large companies deal with customer problems?
The Yandex brand claims: "Yandex. Find everything", which reflects the core function of their search engine. As the global Yandex ecosystem has grown, this slogan has become the key message of all marketing initiatives. The company creates a habit in users to turn to them in any difficult situations.

Conduct a competitor market analysis, visit specialized forums, study posts and discussions on social networks, interact with your target audience, research problems that other buyers face, even if they are not related to your business. This will help you understand your customers better.