What happens to them then?
Posted: Thu Jan 30, 2025 4:08 am
They will most likely shop at your competition. According to Statista , in the UK alone, 25% of users do so.
Frustrating, right?
Before we get into the specific reasons why shopping cart abandonment iran rcs data occurs, let’s take a look at which devices it happens most often*:
Desktop: 69.75%
Mobile: 85.65%
Tablets: 80.74%
*data from Baymard Institute
There are many reasons why customers don’t complete their purchases. I’ll list the most common ones.
Abandoned shopping carts due to too high additional costs
They say that if you don't know what it's all about, it's probably about the money. In this case, that saying is absolutely true.
Online shopping should be simple and transparent above all else. Shoppers want everything spelled out right away and don't like to be surprised.
Think about how surprised they might be if, in the summary, just before completing the transaction, they come across additional costs, such as shipping or hidden fees, that they had no idea about.
As many as 49% of people cancel their purchases at this point .
Reason for cart abandonment: no purchases without registration
Customers also expect convenience. They want to shop quickly. A few clicks and… checkout. Spending more time or effort than they expected starts to annoy them.
According to data from Barilliance , 22% of people who abandoned their shopping carts claim that it was because they had to create a new account in the store that they did so. In turn, as many as 28% of all shoppers admit that they have not completed their purchases at least once because of this.
Frustrating, right?
Before we get into the specific reasons why shopping cart abandonment iran rcs data occurs, let’s take a look at which devices it happens most often*:
Desktop: 69.75%
Mobile: 85.65%
Tablets: 80.74%
*data from Baymard Institute
There are many reasons why customers don’t complete their purchases. I’ll list the most common ones.
Abandoned shopping carts due to too high additional costs
They say that if you don't know what it's all about, it's probably about the money. In this case, that saying is absolutely true.
Online shopping should be simple and transparent above all else. Shoppers want everything spelled out right away and don't like to be surprised.
Think about how surprised they might be if, in the summary, just before completing the transaction, they come across additional costs, such as shipping or hidden fees, that they had no idea about.
As many as 49% of people cancel their purchases at this point .
Reason for cart abandonment: no purchases without registration
Customers also expect convenience. They want to shop quickly. A few clicks and… checkout. Spending more time or effort than they expected starts to annoy them.
According to data from Barilliance , 22% of people who abandoned their shopping carts claim that it was because they had to create a new account in the store that they did so. In turn, as many as 28% of all shoppers admit that they have not completed their purchases at least once because of this.