Learn how to choose the ideal Digital Agency
Posted: Thu Jan 30, 2025 4:15 am
Entering the digital world and taking advantage of the benefits that the internet has to offer are some of the challenges faced by managers of many companies today. The vast majority of them say they do not know how to use it to boost their businesses. Participating in the digital marketing universe without planning, without a strategy and without a qualified company to manage digital actions, in addition to being a waste of money, will be a huge risk.
This is where the important role of Digital Agencies comes in . Consumers increasingly demand that companies communicate with content and reject empty speeches, without relevance, depth or support. An agency specialized in digital, with the technical capacity of its team, makes the work very broad, integrated with a series of communication and marketing actions, which will contribute fundamentally to the success of your online actions.
A survey conducted in 2011 by Ibope Mídia shows that 60% of Internet users approve of companies using social networks to promote their products and services, and for 25% of users, social networks help in ukraine whatsapp data purchasing decisions. However, a study by Forbes in partnership with the PR agency Weber Shandwick showed that Brazilian executives still see more risks than gains in social media, even though Brazil is recognized as one of the most sociable countries in the world and reflects this by being a major power in social media.
Points to consider when choosing the ideal digital agency for your business:
1 – Structure and professionals:
Before signing a contract with a digital agency, it is always recommended to visit the agency and get to know the structure that will be supporting your project and the professionals in charge.
2 – Bold projects and professionals:
It is important to check the work that is in progress and has already been carried out by the digital agency so that you can get an idea of the type of service it provides. See if there are similar projects of similar size to get a good reference.
3 – Specialists x full-service:
There are companies that have broken down their services by specialty and others that offer a unified package across all these areas. A good conversation with representatives of both models can help you make your choice. But the most important thing here is that the strategies are properly aligned across all areas – within a central plan – with constant dialogue to improve the flow of information between the media and increase the chances of conversion.
4 – Freelancer x Agency:
As in any market niche, there are hugely varying budgets for supposedly identical services. You can't expect the cost of hiring a freelancer to be the same as that of a digital marketing agency, with all its structure. But while the cost may be an initial 'attraction', other advantages of hiring an agency may end up compensating, such as the structure already mentioned, the greater time dedicated to your company's services and the support you have from counting on an established company surrounded by competent professionals in each area.
This is where the important role of Digital Agencies comes in . Consumers increasingly demand that companies communicate with content and reject empty speeches, without relevance, depth or support. An agency specialized in digital, with the technical capacity of its team, makes the work very broad, integrated with a series of communication and marketing actions, which will contribute fundamentally to the success of your online actions.
A survey conducted in 2011 by Ibope Mídia shows that 60% of Internet users approve of companies using social networks to promote their products and services, and for 25% of users, social networks help in ukraine whatsapp data purchasing decisions. However, a study by Forbes in partnership with the PR agency Weber Shandwick showed that Brazilian executives still see more risks than gains in social media, even though Brazil is recognized as one of the most sociable countries in the world and reflects this by being a major power in social media.
Points to consider when choosing the ideal digital agency for your business:
1 – Structure and professionals:
Before signing a contract with a digital agency, it is always recommended to visit the agency and get to know the structure that will be supporting your project and the professionals in charge.
2 – Bold projects and professionals:
It is important to check the work that is in progress and has already been carried out by the digital agency so that you can get an idea of the type of service it provides. See if there are similar projects of similar size to get a good reference.
3 – Specialists x full-service:
There are companies that have broken down their services by specialty and others that offer a unified package across all these areas. A good conversation with representatives of both models can help you make your choice. But the most important thing here is that the strategies are properly aligned across all areas – within a central plan – with constant dialogue to improve the flow of information between the media and increase the chances of conversion.
4 – Freelancer x Agency:
As in any market niche, there are hugely varying budgets for supposedly identical services. You can't expect the cost of hiring a freelancer to be the same as that of a digital marketing agency, with all its structure. But while the cost may be an initial 'attraction', other advantages of hiring an agency may end up compensating, such as the structure already mentioned, the greater time dedicated to your company's services and the support you have from counting on an established company surrounded by competent professionals in each area.