Importance of social media for businesses

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The importance of Social Media for the strategic marketing management of any company, regardless of its size, has been proven . Nowadays, many companies maintain profiles on various social networks and are also maintaining a good relationship with their consumers and customers. Many already have fan pages and/or profiles on Facebook , Instagram accounts , and others are already producing content on them, although many do not have a professional specialized in Social Media to adequately develop this content.

It is essential that companies rethink their budget for this marketing activity if they really want to expand their markets and retain customers. Many still rely on hiring freelancers and interns, as well as professionals from other areas who enjoy the subject and start producing content for social media.

It is important to understand that social media management is not free, or very cheap as people often claim. Working on social media requires monetary costs and, above all, time.

Any production of relevant content will cost companies on social media, but compared to the amounts spent on print and traditional media, social media is ahead in terms of return on investment. All entrepreneurs should understand that social media management takes time and at least one specialized professional or agency for ongoing monitoring and responsibility for how the company's identity is being built on the internet.

The Social Media professional who manages the direct-to-consumer vietnam whatsapp data account cannot be just anyone who likes the Internet and “spends all day chatting on WhatsApp”. A good social media professional is someone who has gone through a process of studying and learning about market positioning, case studies, strategic planning, has a professional attitude, is creative in finding content, is very flexible, is quick to respond to risky situations that involve the company, among other essential skills.

One of the steps of good management is defining personas (possible identities of a target audience consumer on the network), promoting promotions, planning marketing actions, defining a posture and positioning, establishing a unique language in the production of content, etc. This is a professional who needs adequate training as in any strategic area of ​​the company.

This is because this professional is responsible for the company's image on these channels and, therefore, for the relationship between the company and its customers. Those who manage this space need to be able to provide reports with measurements and results, which are important for defining new strategies and even opening new markets for the company, in addition to the role of dealing with solutions for the consumer.

The social media professional's role is to adapt the language to the channel, target audience and the company's proposal. If an error occurs, the professional must be prepared to position the brand through responses, acknowledging the problem and presenting customer service solutions, and even publicly apologizing.