Looking through some business announcement email examples is a great way to drum up some inspiration and prepare for your own. We’ve gathered a few stand-out examples for three of the most common types of announcement emails to illustrate what an effective campaign should look like.
Product launch announcement email example
Ridge everyday folder product launch announcement email example
In 2024, Ridge released their Everyday Folder pocket knife telegram free number philippines and sent out this announcement email to their chosen audience. The email uses striking images to draw attention to the product and showcase its features.
At a glance, recipients know what the product is, its unique selling points (smooth, sharp, and precise), and the range of colors available for the new pocket knife. Below the initial images, Ridge uses one concise paragraph to communicate that the knife is:
Hardwearing and long-lasting
Light to carry and handle
Available in four colorways
At this point, Ridge has included a prominent CTA button, prompting readers to click to shop its Everyday Folder pocket knife range. Ridge goes on to offer a promotional discount on its Daily Survival Kit, which includes the new Everyday Folder pocket knife.
The company ends off its announcement email with photos of the new pocket knife in use, giving its audience a realistic idea of the knife’s size and coloring. It also includes three clear icons in the email footer that let you know that delivery is free and fast, returns are also free, and the knife comes with a lifetime warranty.
This is a great product launch announcement email example because it provides you with loads of information about the Everyday Folder without having to wade through a wall of text. The email is easy to scan and understand and answers several questions prospective buyers might have. Ridge also includes clear and prominent CTAs, ensuring readers are directed to the product for purchase.
Rebranding announcement email example
Wise rebranding announcement email example
Wise is world-renowned as one of the best online electronic funds transfer platforms. Formerly known as TransferWise, the company underwent a significant rebrand in early 2023. The rebranding campaign included several emails sent over a period, forewarning customers about the coming changes.