SEO keyword strategy template
Posted: Thu Jan 30, 2025 4:36 am
Effective SEO strategy is never “finished.” As you pursue the keywords you’ve surfaced, report on your ranking progress on a regular basis. Evaluate how effective your approach is to optimize your strategy over time, and continuously look for new keywords you can start targeting to round out your strategy and build your domain authority.
Consult the following checklist for each keyword you’re considering adding to your strategy. The more boxes you can check off for the keyword in question, the better an opportunity it represents.
Ranking for this keyword would improve your bulgaria telegram data brand’s visibility and/or drive the right audience traffic to your site
This keyword is directly relevant to your brand’s topical pillars
When people search for this keyword, they are looking for information you have the expertise and authority to provide
Users who search for this keyword are at some stage of your marketing funnel
Your direct competitors are not ranking in the top 10 positions for this keyword OR you feel confident that your content could outrank theirs
This keyword has enough monthly search volume OR the right search intent to drive quality traffic to your site
This keyword has low enough keyword difficulty that a site with your level of authority could rank for it
You already have or could create compelling content that provides what users are looking for when they search this keyword
In all likelihood, most of the keywords you find will not check each of these boxes. That doesn’t necessarily mean they’re not worth pursuing. Use this SEO keyword strategy template to inform your larger SEO strategy and help you determine which keywords to prioritize first, not as the sole arbiter of whether pursuing a keyword could be useful.
Despite all the advanced tools and resources you have to help you, researching keywords for an SEO strategy remains as much art as science. Finding the right keywords to pursue is as much about understanding your audience and your industry as it is practicing good SEO — which is exactly why modern SEO advice like this is all about helping you do both.
Consult the following checklist for each keyword you’re considering adding to your strategy. The more boxes you can check off for the keyword in question, the better an opportunity it represents.
Ranking for this keyword would improve your bulgaria telegram data brand’s visibility and/or drive the right audience traffic to your site
This keyword is directly relevant to your brand’s topical pillars
When people search for this keyword, they are looking for information you have the expertise and authority to provide
Users who search for this keyword are at some stage of your marketing funnel
Your direct competitors are not ranking in the top 10 positions for this keyword OR you feel confident that your content could outrank theirs
This keyword has enough monthly search volume OR the right search intent to drive quality traffic to your site
This keyword has low enough keyword difficulty that a site with your level of authority could rank for it
You already have or could create compelling content that provides what users are looking for when they search this keyword
In all likelihood, most of the keywords you find will not check each of these boxes. That doesn’t necessarily mean they’re not worth pursuing. Use this SEO keyword strategy template to inform your larger SEO strategy and help you determine which keywords to prioritize first, not as the sole arbiter of whether pursuing a keyword could be useful.
Despite all the advanced tools and resources you have to help you, researching keywords for an SEO strategy remains as much art as science. Finding the right keywords to pursue is as much about understanding your audience and your industry as it is practicing good SEO — which is exactly why modern SEO advice like this is all about helping you do both.