This is of course far from being only positive, since it can generate an obsessive race for engagement. Removing likes is going further in the principle established in Stories: we see content, and only the sender knows the number of views and possible reactions. This format initially thought up by Snapchat represents something "that relieves" and "does not put pressure". Well, in theory, because in reality, to be visible, you have to publish often and we come back to another pressure mechanism.
The only major visible indicator will therefore gambling data philippines remain the number of subscribers, which is far from being a relevant indicator, the best remaining its association with engagement. It should be noted that in countries where the experiment is already underway, we are seeing a worrying phenomenon, particularly among adolescents: in order to find as many indicators as possible, many of them are switching to professional accounts to access the statistics. Except that this means that they are giving up some of their private information in the process .
What impact on the influencer/advertiser relationship? We risk seeing a return to a race for the number of subscribers, which will be the only indicator visible at first glance (with the comments) of influence (and which can incidentally be manipulated with the purchase of audience and comments by the kilo). The disappearance of likes also reminds me of the golden age of blogs. It was quite difficult to know the audience of a blog, and the only real way to get an answer was to ask the blogger for their statistics, and the latter had all the time in the world to inflate them (which could tempt Instagram influencers).
The Power of Email Campaigns for Generation
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