How will Facebook Pixel help me?

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It's the Pixel that makes Facebook advertising so effective.



So do you need Facebook Pixel? It's essential! Thanks to its functionality, you can take full advantage of the benefits of advertising on Facebook .

Without a Pixel, you limit your ad targeting capabilities to the most basic. You can't track conversions. You can't optimize your ads for valuable actions. In short, you can't do much.



The benefits of Pixel cover many important aspects of Facebook advertising. So what exactly does this seemingly small piece of code allow you to do?

Enables Remarketing
Do you ever wonder why you see an ad on Facebook for a product you were browsing in an online store? It's not magic. It's remarketing on Facebook . The Facebook pixel allows you to reach people who have visited your website with ads. You can target more precisely, reaching the most engaged users to further improve the effectiveness of your campaign. Remarketing is a marketing must-have, thanks to it you are able to effectively run advertising campaigns on social media, using the pixel you can better control your advertising activities.

Custom Audiences
You might think that Facebook offers a lot of great ad targeting criteria. The pixel will open up completely new possibilities for you. With its help, you can create audiences that:

spent a certain amount of time on your site
visited a given subpage
clicked a specific button
They used the search function
They watched the video
and much, much more.

Conversion tracking
How do you know that your ads are profitable? Do you have more fans? Are more people visiting your page? Facebook Pixel allows you to configure features such as custom conversions and standard events that will show the real effects of your campaigns. Purchases, registrations, use of the contact form, newsletter subscriptions. You name it.

Ad delivery optimization
When you set up a campaign for a specific audience, you don't actually want all of its members to see the ad. You want those Internet users who convert to see it. Facebook lets you do that. You just have to tell it what action you want to optimize the campaign for. For that, you need Facebook pixel.

Dynamic ads
If you run a large online store, you can't do without Pixel. With hundreds or thousands of products in your offer, you will spend hours setting up ads for them manually. With Pixel, you can configure dynamic ads (find out how much Facebook advertising costs ), which will automatically generate based on a template and a loaded list of products. Convenience and effectiveness.

As you can see, there are a lot of features that Pixel gives you access to. I have listed only the most important ones. I hope I have convinced you to install Pixel on your website. Now I will explain how to do it.

Facebook Pixel is a must have! Without it, you won't be able to effectively use the potential of Facebook advertising.
Facebook Pixel and Events?
Pixel Events are a feature that extends the functionality of this code. And they are really what allow us to do what is most important, which is to track exactly what actions users have taken on our website.



So we call such an event a specific action that we will measure. And what will it be? This decision is entirely up to you!



This could be, for example, a purchase or signing up for a newsletter, but also less obvious actions such as clicking on a tab, adding to the cart or filling out a form.



It is by tracking these events that you will be able to take advantage of all the previously mentioned benefits of the Facebook Ads system and target your ads so precisely.



Standard Facebook events and their collection by Facebook Pixel
There are 17 standard Facebook Pixel events. They include:



Adding payment information (The customer added payment information during checkout, for example, saved billing information)
Add to cart (Customer added a product to the cart)
Add to wish list (Customer added a product from the website to the wish list)
Registration completed (User has registered on the site)
Contact (The user has made any contact with the company – it may be a sent email, a made phone call or an SMS)
Product Personalization (The customer personalized their product using the company's tool)
Donation (User supported your company with their funds)
Finding a location (The user has found your business location on the Internet and intends to visit it, e.g. to search for a product)
Initiate checkout (Customer has initiated the payment procedure)
Acquiring contact (The user submitted a form with data or signed up for a trial version of a given service – this gave a signal that the company may contact him)
Purchase (Customer completed purchase on company website)
Schedule (Client scheduled a meeting with a company representative)
Search (User searched for a page on the Internet or in an application, for example)
Start of trial period (Customer has started a trial period for a given product malaysia rcs data or service)
Submitting an application (The User has submitted an application to use a given product, service or program of the company or a job offer)
Subscription (The customer has started a paid subscription on the site)
Content display (User visit to a specific location on a page, tab or product page, for example)


These are the most important standard events that are defined in the system. Each of them has a short code.



There is also one more standard event, namely Page View. However, it is included in the basic Facebook Pixel code and no additional action is required for data on this subject to be collected by Pixel.



You can also track other activities that don’t fit into the above framework. Simply create custom conversions.