Use simple language and write for your users not for Google.

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Using simple language doesn't mean that you think you're smarter than everyone else. What it means is that you're writing for a wide range of people, from those who are very technical and know the industry you're working in very well, to those who are new to the industry but could become potential clients.

An example: If you expect managers of small and medium-sized companies to hire your programming or marketing services, for example, it is very likely that you will find profiles within those cell phone database potential clients with high, medium or almost no knowledge.

Simple language helps people who have little knowledge to understand what you are talking about , what you know and what you can do, and how you are going to achieve the goals they have set.

In the case of a marketing company, for example, being able to explain on its website or blog what SEO is, what email marketing is, why it works, etc.

It is very important for your website to give credibility to your services and for people who do not have a deep knowledge of the world of marketing to get to know it.

Key #4: - Provide value
Always, always, the content and texts on your website must provide value. This is without a doubt the best way to create trust. Well-crafted texts, articles or news that provide value to your clients, users or potential clients are a guarantee of success.

Content marketing is more than ever a key point for any company and that is why Copywriting Techniques are a job that is increasingly in demand in companies that want to make a name for themselves in the online environment.

In order to provide value, several things are needed, some of which we have already seen before:

Know your potential customers very well.
Having characterized your target client, goals, needs and problems.
Have a content plan and positioning objectives
Write content using simple and clear language
Have a goal for each article and page on your website.
Have clear and visible calls to action .
Develop content with your customer in mind
All of these points allow you to develop content or improve existing content, always keeping in mind who you are writing for and why. Without a doubt, this is another of the Copywriting Techniques that should be taken into account.