Tips and tools to increase lead conversion rates

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There's no point in generating leads from your campaigns if you can't convert them.

Here are some tips and tricks that will help you increase the conversion rates of the leads you generate.



Convert clients in a single session
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At the end of each Facebook lead ad, you cpa email list can include a “Visit Website” link.

You need to use Facebook Lead Ads very wisely, and make sure you send customers to a relevant page after completing the form.

Here is an example of what the content of your ad should look like if your business is dedicated to makeup.

The post in the news feed: “Download your free guide to great summer makeup.”
The main announcement: Name and email.
After the presentation: “Visit the website.”
Landing page: “Click here to download your guide.”
Quickly send a copy of the guide via email.


Automatically send Lead Ads to your CRM
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Responding to leads using your normal workflows is essential to maximizing conversion rates.

With Lead Response you can automatically send your leads to your CRM as they arrive.

Additionally, you can apply data transformation rules to ensure that your CRM accepts those items.



Quick Answers
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If a customer submits a form on a Facebook Lead ad, the fastest way to respond is with an autoresponder.

When you offer material for download, it is most practical to respond immediately with the material to the user's email.

If you sync with your CRM, it will do the work for you.



Notifications
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Responding to leads quickly increases the chance of a conversion.



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Lead Ads Creative Best Practices
Lead Ads on Facebook

As a native feature of Facebook, Lead Ads have a different user experience than other ads on the social network.

Clicking the call-to-action button launches the form immediately, so you should provide your audience with all the information they need in your ad.

In the following lines you will find how to get the most out of these ads on Facebook.

Add context: Add some context within the ad unit so there are no surprises when a form is clicked and launched. For example, “Click here to make an appointment.”
Make your ad feel like the landing page: users only have your ad copy and image to get your value proposition before they start the form. Present what makes your proposition special and why they should learn more about it.
CTR: Some of the best post-click conversion ads are known to fail quickly due to low click-through rates (CTR). If your ad is too “form-like” and your CTR drops below 1%, it won’t be long before delivery drops. Make sure you’re optimizing and testing new creative experiences to keep your CTR high.
Offer the best: Make sure you are offering compelling and valuable rewards for completing the form.


Step by step – Leads Ads on Facebook
To get started with your Lead Ads experience, the first thing you need to do is access the Power Editor.

Step 1
Leads Ads on Facebook step 1

Once opened, you need to create a new campaign and select “Lead Generation” as your objective, enter a name for the campaign and click the “continue” button.

Lead Ads on Facebook

Step 2
At this point, the creation of “Custom Audience” begins. For example, you can run a “Retargeting Campaign” to reach all the people who have already visited your website.

To do this, you need to select Website Traffic.

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Step 3
At this stage, you have the option to include all pages on your website in your selection or to use only a specific page in case you are running a campaign only for a service or product featured in a specific article on your site.

This way, you will target only the audience that has been interested in that particular post.

Lead Ads on Facebook

Please note that in order to select your website custom audience, you must have the Facebook Pixel running on your website.

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Step 4
Now that you have your audience ready, you can move on to another important step: setting your budget.
You can choose to set a daily budget for the campaign or an overall budget for the entire duration of the campaign. Decide how much you want to spend and adjust based on the results.

You can start small and then increase your daily budget if everything works well.

Just remember to change your spending gradually. Don't go from $10 to $100, as this could mess with Facebook's algorithm, leading to a decrease in ad performance.

Once you are done creating your listing, click the “Create Contact Form” button.

Choose a name for your form and set up a Welcome Screen. This is the message users will see when they click on your ad.

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Step 5
Keep in mind that it is recommended to use long copy in order to get high-quality leads, but that can reduce conversion rates. So, once again, A/B testing is the key to Facebook advertising success.

You can test different welcome screen messages as well as alternative images.
Once you're done, you can move on to the next step of setting up your form, which includes the data you'll be asking for from your leads.

Select from the option given by Facebook or add your own custom question with a limited number of characters.

Then, select the privacy policy link.

This is required, people will see the link you insert in this section with Facebook's default privacy disclaimer.

Step 6
Finally, fill out the “Thank You Screen” section with the link people will see after signing up.

For example, you can link to a web page and provide more information or instructions to your potential customers.

The following image summarizes what you will see when you move on to these last two steps. You only need to expand each option to complete your Facebook Lead Ads project.

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And to close, we leave you with this audiovisual material that could be very useful to you: