Picking the right verticals to attack is a matter of personal interest

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Those SEOs with a lust for high adventure and a cooler full of Red Bull, please read on. As defined by most, a small business is characterized by having 100 employees or less (half that much for our European friends).That stated, it is important to note that a business with 50-100 employees is still quite large (especially in the present economy). For the purposes of this article, I am directing my advice to SEOs that are targeting businesses with 25-50 employees.


Why so small? These businesses are lean, hungry, france email list and ultra competitive. Additionally, it may be much easier to get some face time with a business owner (decision maker) in a smaller business than with the same counterpart in a larger business. In sales we call this “low-hanging fruit” and there’s no shame in the picking. This small business market is populated by all manner of business types that might benefit from SEO services to define their online business identity, attract targeted prospects, and enhance their presence in the competitive landscape.





Savvy, and experience. Sure, the butcher, the baker and the candlestick maker might all love to hear about the prospects of conducting an aggressive PPC campaign built to crush and demoralize the competition down the street, but if you don’t speak their language, you may have a bit of difficulty getting them to cut you a check. Rule 1: Leverage your commonalities. Done some work (any kind of work) for law firms, restaurants, or photography studios? Yeah, you know stuff.