Digital Marketing Agency vs. Freelancer: Which is better for you?

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The digital universe is growing every day, and this is not an unknown scenario for anyone. The truth is that facing this world, especially for entrepreneurs, is a great challenge, because the maximum challenge comes when they must hire someone with experience in the field of digital marketing, in order to achieve the business results they are looking for.

Entering the world of marketing is equivalent to having the support of experts in the field, but the big questions when starting this journey are: How do you hire the right person or people? Is it better to use a digital marketing agency? Or is it better to pay a freelancer? Well, the truth is that the decision will always have to be carefully analyzed. So let's learn about some of the benefits of each:

Read more about why to do digital marketing

Benefits of a Digital Marketing Agency
1. Specialized multidisciplinary team: By hiring a digital marketing agency, you will have a team of experts in each area, such as: email marketing , social media , web pages , SEO, graphic design, among others. Each of these people has specific skills that will help the company achieve its goals.

2. Advanced professional tools: Agencies have special software, platforms and tools to optimize and streamline each process.

3. Reporting and metrics experts who contribute: Having people singapore whatsapp data who constantly analyze and review metrics is not only a good skill to have, but it will give you different perspectives of your brand and this will in turn benefit the results you expect.

4. Billing and other legal requirements: This is a detail that for some may not have much relevance. But by hiring a digital marketing agency, you will have the business support you need, from billing to legal contracting issues.

5. Strategic planning: Each expert will accompany your brand in a personalized way, creating innovative creative strategies that adapt to the needs of your company.

6. Sales-oriented: There is a phrase that says “if you don’t sell, nothing happens”, and that is what agencies are responsible for; each of the strategies that are structured are oriented to provide conversion results that benefit the income of each company.

7. Quick and effective responses: Marketing agencies have leaders who are responsible for results, continuous improvement and time optimization, which is why they have shorter response times and, by having more experience, they can find the solution to your doubts or difficulties in a more optimal way.

Benefits of a Freelancer
1. Lower costs: Freelancers or independent workers have lower costs than those usually charged by agencies. As a result, their hiring prices are lower.

2. They generally know a little bit of everything: By working independently, many have learned a little bit about all areas of marketing, which helps them solve many difficulties that arise along the way.

3. No time limit: Availability is a very good advantage, since the flexibility of freelancers is in most cases 24/7.

4. Deliver superficial reports with free tools: One thing we know is that management and optimization tools can be expensive, but freelancers have been able to adapt, because they choose to look for free versions that provide them with data similar to premium versions.