What should we do then?
Posted: Thu Jan 30, 2025 5:33 am
Virtually every email marketing system, and certainly all marketing automation systems, allow you to select a database of active users . That is, to separate people who click or open emails from us from inactive people, i.e. those who do not do so.
Therefore, the first thing I highly recommend you do is to divide your database into active and inactive users.
What might be the next step? Launch a campaign dedicated to active users:
offer them additional products on promotion,
encourage them to make more purchases,
offer a bigger discount.
In other words, somehow appreciate the fact that they are still active on your website or middle east rcs data in your business.
So what to do with inactive users?
Prepare a separate campaign for them. The point is not to ignore or exclude them – after all, you have earned this base. However, it is possible that these people need additional incentive to use your offer again.
Try sending them a campaign like:
Hey, you haven't visited us in a while! See what new things we have for you.
Show them content that they miss. Because if someone is on your newsletter list but doesn't open your messages, maybe you're spamming them? Or maybe they're deleting you without reading and don't even know what they're missing? Show them that directly in your creatives.
As you can see, thanks to the magic of segmentation and the possibilities that manual uploading of the database to Facebook gives you, you are able to achieve much better, qualitative results.
Therefore, the first thing I highly recommend you do is to divide your database into active and inactive users.
What might be the next step? Launch a campaign dedicated to active users:
offer them additional products on promotion,
encourage them to make more purchases,
offer a bigger discount.
In other words, somehow appreciate the fact that they are still active on your website or middle east rcs data in your business.
So what to do with inactive users?
Prepare a separate campaign for them. The point is not to ignore or exclude them – after all, you have earned this base. However, it is possible that these people need additional incentive to use your offer again.
Try sending them a campaign like:
Hey, you haven't visited us in a while! See what new things we have for you.
Show them content that they miss. Because if someone is on your newsletter list but doesn't open your messages, maybe you're spamming them? Or maybe they're deleting you without reading and don't even know what they're missing? Show them that directly in your creatives.
As you can see, thanks to the magic of segmentation and the possibilities that manual uploading of the database to Facebook gives you, you are able to achieve much better, qualitative results.