How does it work?
Posted: Thu Jan 30, 2025 5:37 am
Unique daily reach is a way to optimize your ad set. To use it, go to the “Optimization and delivery” section of your ad set view. Unique daily reach is available for most campaign objectives, and is usually found by expanding the “Other options” menu.
When you optimize for a specific event, Facebook focuses your ads on the people most likely to trigger that event. Even though your audience is 100,000 users, the algorithm will show your ad to the 10,000 most likely to convert.
In the case of unique daily reach, the algorithm no longer focuses on the event. Now its goal will be to show your ad no more than once a day. In practice, it will try to reach as many people as possible and use the budget.
Importantly, the single ad impression applies to all placements. So if the ad is displayed within morocco rcs data Audience Network, the recipient will not see it again in other places.
Unique Daily Coverage Limitations
Unique daily reach keeps your ad frequency on a tight leash. But what do you lose?
Since Facebook's algorithm no longer optimizes campaigns for events, you can expect fewer clicks, comments, shares, and likes.
When to use unique daily range?
So choose your unique daily reach wisely.
When you optimize for a specific event, Facebook focuses your ads on the people most likely to trigger that event. Even though your audience is 100,000 users, the algorithm will show your ad to the 10,000 most likely to convert.
In the case of unique daily reach, the algorithm no longer focuses on the event. Now its goal will be to show your ad no more than once a day. In practice, it will try to reach as many people as possible and use the budget.
Importantly, the single ad impression applies to all placements. So if the ad is displayed within morocco rcs data Audience Network, the recipient will not see it again in other places.
Unique Daily Coverage Limitations
Unique daily reach keeps your ad frequency on a tight leash. But what do you lose?
Since Facebook's algorithm no longer optimizes campaigns for events, you can expect fewer clicks, comments, shares, and likes.
When to use unique daily range?
So choose your unique daily reach wisely.