Facebook Learning Phase – How to Shorten Its Length?
Posted: Thu Jan 30, 2025 5:38 am
As you can see, it is worth getting out of the learning phase as soon as possible. And once you do, avoid going back to it. How do you achieve this? You have a few tools.
Optimization events
Each ad set should be optimized for a specific event. Remember, the ad set needs to collect 50 events in a week to exit the learning phase.
In some cases it will be easier, in others it will be the opposite.
In general, it will be harder to quickly collect enough events when optimizing for sales, netherlands rcs data app installs, or lead generation. It will be much easier with events that we encounter more often, like likes or page views.
If you are unable to achieve the appropriate number of desired events, consider changing your optimization model.
Example? Instead of optimizing for newsletter signup, choose to go to a page with a signup form. This will help the algorithm, and the signup rate should remain at a satisfactory level. Instead of optimizing for product completion, choose to display a shopping cart.
Keep in mind that the fewer events an ad set generates per day, the longer the learning phase will take.
Optimization events
Each ad set should be optimized for a specific event. Remember, the ad set needs to collect 50 events in a week to exit the learning phase.
In some cases it will be easier, in others it will be the opposite.
In general, it will be harder to quickly collect enough events when optimizing for sales, netherlands rcs data app installs, or lead generation. It will be much easier with events that we encounter more often, like likes or page views.
If you are unable to achieve the appropriate number of desired events, consider changing your optimization model.
Example? Instead of optimizing for newsletter signup, choose to go to a page with a signup form. This will help the algorithm, and the signup rate should remain at a satisfactory level. Instead of optimizing for product completion, choose to display a shopping cart.
Keep in mind that the fewer events an ad set generates per day, the longer the learning phase will take.