Promoted Pin Video

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This promoted Pin also comes in a square or rectangular form. Instead of a static image, it features a dynamic video (supports .mp4, .mov, and .m4v formats and a maximum file size of 2 GB).

You can use one of two types:

a standard width video that is the same size as any other Pin;
a maximum-width video that maximizes to fill the entire screen. This way, the user focuses their attention solely on your material (I recommend it!).
Videos can be anywhere from 4 seconds to 15 minutes long. Of course, the longer the exposure, the higher the advertising cost, because minimum bids start at a higher level.

My advice for creating promoted video Pins is to add captions as text overlays. Many people nigeria rcs data browse their feed with the sound muted, so you can pique their interest as well.

I use this format most often to “tell” stories about products or brands and create all kinds of video guides.

App Promotion Pin
As the name suggests, you can increase the number of installs of your app using this format. The pin is a photo with a description.

A link attached to this type of ad can redirect a Pinner to the App Store or Google Play when clicked.

You can also opt for an easy install button so users can download your app without having to leave Pinterest.

The second option is – in my opinion – worth testing because it always reduces the number of steps the recipient has to take to achieve the effect you want. And that usually works to your advantage.