What you should include in your social media templates

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To ensure you have a Social Media calendar with the right information, I recommend that you include the following items in your document:

Message or text that will accompany the link.
Date (day, week, month, etc.)
Title of the publication.
On which social network or platform will it be published?
What type of content will be published: Photos, videos, blog posts, infographics, etc.
As additional information, I suggest you include:

Hashtags that accompany the post.
Metrics to know the reach and influence of a direct mail mortgage marketing certain post. Measuring the impact of your content will allow you to create quality posts.
If you have used keywords to position the content, you must include them in the calendar.
Purpose of the post. Whether it is a promotional post , a sales post, or to share educational content.
Include which buyer persona the content is aimed at and what phase of the buyer's journey that content is in.


With this information, you can start putting together your social media calendar and as you gain experience and publish content, you can add more items . Ideally, you should have a document that meets your requirements.

Social media templates for templates
Social media calendar templates are the best resource you can offer to your team or the person in charge of managing your platforms.

Templates will help you create your social media calendar from scratch and according to your own content manager needs .

To give you an idea of ​​how to structure the information, we have taken a look at the main blogs, which, like us, are specialists in the subject and offer resources that can help you.

For example, Vilma Nuñez proposes a practical, complete and, above all, dynamic template where you can include all the necessary information to have a perfect social media calendar.

editorial calendar social networks

Our friends at Bench Marketing Online propose a template model to make a social media calendar simpler and super practical. Here you can include basic information regarding the action.
monthly-editorial-calendar

In this template you can add information about the actions on Social Networks that will be carried out during a month. If you wish, you can, from this template model, create a document for each month until you have covered all your publications for the rest of 2017.

Social in Media, aims to make the task of the social media marketing team easier and establishes a simple template style. Take a look
calendar-editorial-example

With this template, you can schedule content by week, so you can structure information by month and forget about working on the document for a while.



Reasons why you need a Social Media Calendar
1. It allows you to work based on a strategy
Despite how necessary a social media calendar is, there are many professionals who prefer to work from improvisation and although working in this area has a bit of that, it is always good to have an organized agenda .

The truth is that a publication calendar is more than just a document to organize tasks. It has a strategic meaning and this is because by scheduling and knowing your actions in advance, you have the opportunity to create contingency plans.

Additionally, by establishing an order in your publications, you can create appropriate and successful messages for each special date that represents sales, engagement, and customer loyalty for your brand .

If you work in an improvised manner, it will be very difficult to get the results you expect.