Questions for the answers you want to get

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There are many questions, but at the time of the interview these 4 can be of great help to project what you want:

What was your main concern when hiring our services ?
Why did you decide to hire us?
How has “your company name” helped you?
Did you get the results you expected? As electrical contractors email list this is a closed question, you could complete it with “tell us your story”
The first and fourth questions are the most important, as they provide answers to your potential clients' questions, so you will have to take care of them and ensure that they give you the answer you expect.

If not , you need to guide the customer with more direct questions, such as question number 3.

Each question is timely and leads to the answer you expect from your clients. Repeating the same questions in every interview allows you to make revisions easier.

One more recommendation : With all this information , you can make audiovisual material.

There are some things about video that can help win over potential customers . You can also create a page on your site or create a section on your blog to showcase these cases.

According to what suits you, study which method is most effective to make a perfect case study.

A case study is not limited to just solving objections, there are also those cases that are there to inspire the niche. It is what we mentioned at the beginning, success stories captivate, enamor and above all, they help you close a sale.

Case studies to tell a story
case-studies

To create customer testimonials with a success story , you have to repeat the procedure but from another perspective. We explain:

How to do it in 3 steps?
1st step
Identify the problems that customers have , which is the reason why they come to you and choose your service or product. It is recommended to select those in which you have provided an excellent solution.

[Tweet “To do a case study you have to identify the clients’ problems #DigitalMarketing”]

2nd step
Again, make a list of the clients who you believe have had impressive and inspiring development since they hired your services or tried your products.

It is worth choosing those who at some point mentioned to you that you have already exceeded expectations, they tend to be more enthusiastic when it comes to telling their story.

3rd step
At the time of the interview, explain to those who will participate in your case study that you want to tell their story , their progress and the benefits that you as a company have provided so that they have achieved their goals, objectives, etc.

The questions that will help you flesh out your case study
How did you find out about “your company name”?
What contribution did your company name make to your brand’s success?
What benefits did you get after hiring the services of “your company name”?
Would you recommend our service? Why?
There are different ways to present the information in your case study . One of many is to specifically state the problems your clients had before hiring you and the solution you offered to solve their problems.

Although it is a more formal way, it is perfect for those who use a serious tone in their corporate language.

You can also present testimonials with a reverse structure . It consists of presenting a question, then praise, and finally the gratitude of the clients for providing them with effective solutions.

Another important point. Keep in mind that a case study seeks to tell a real story . So be careful not to confuse fabricated reviews with well-crafted testimonials.

Reviews are usually written in a more promotional tone, while a case study aims to present real success stories from clients who have already tried your services or products.