Blurring the meaning of the Buyer Persona

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Believing in assumptions, trusting your perceptions and not real facts
I've been saying it throughout this post, the Buyer Persona helps you solve the problems of real people, so relying on your assumptions is a pretty risky move.

I understand that the previous study is based on semi-fictional figures, but that does not mean you should trust your perceptions too much, you should be careful with the “I think that”.

It is true that, as a business owner and because fishing and forestry email list of your experience in the market, no one knows your target audience better than you, but it is also true that the market is constantly changing and buyer behavior quickly adjusts to those changes.

The idea of ​​knowing the definition of Buyer Persona and using it is that you can understand the buyer's behavior , what are the factors that make them make the purchase decision, preferences in products, services and content and that is what your research should be based on.

When you worry too much about their physical appearance, for example, you are blurring the meaning of your Buyer Persona, it is irrelevant data that will not be of any use at the moment of truth. Avoid wasting time on information that will not help you know what you want from your buyers.

Buyer Persona Examples
Below I am going to give you 3 examples of Buyer Personas so that you can start developing your archetypes according to the type of business, campaign or product you have in mind. In this case, the example refers to an airline.

Buyer-persona-03

Victoria lives with her mother and her dog in Madrid. She is a passionate traveller who loves to discover new destinations, new cultures and, in general, to discover the world and her country. She has a very close relationship with technology and uses it to learn about the major trends in the sector. She travels for pleasure, at least once a year.

Share content related to the experience and sensations of the trip, take photos of emblematic places and discoveries of the places you visit .

He loves anything that challenges them and makes them leave their comfort zone. He is present on 2.0 platforms: Twitter, Instagram and Facebook, and is exploring with Periscope and Snapchat.

A common search she does on Google is “New destinations in Latin America” or “Airlines to fly to Mexico”, “The 10 most affordable hotels in the Dominican Republic”.