Do you need Content Marketing Software?

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Contents
1 Key Benefits of Content Marketing Software
2 Do you need Content Marketing Software?
2.1 Some of the best Content Marketing Software
3 Success stories when implementing Content Marketing Software
3.1 1 Randstad case
3.2 2 Visa Case
3.3 3 MasterCard Case
4 Conclusions
Attracting and retaining potential consumers fronk oil email list of our brand through original content is the reason for Content Marketing . What if we could make the marketing process of this content easier? Well, it is possible; Content Marketing Software is a platform that allows you to simplify the creation, distribution and measurement of results, all through a single tool.

“Content marketing software will allow you and your team to collaborate and plan your content marketing strategy in a professional and optimized way” JP De Clerk Founder of i-SCOOP

Developing and executing a content strategy with information that captures readers becomes an easier task for companies thanks to content software. These tools are used by marketing teams to optimize and manage the creation, distribution, monitoring and sources through which this content is shared .

[Tweet “Most #ContentMarketing products are standalone tools that provide a solution in a larger marketing strategy #MarketingSoftware”]

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Key Benefits of Content Marketing Software
By using content software, companies can:

Create clear, persuasive content that is aligned with your brand identity and message.
Organize ideas, deadlines, tasks and planning all in one place.
Segment content according to the audiences you consider relevant.
Develop an efficient workflow for your content team to be located within or independent of the company.
content-marketing-software-11content marketing software

[Tweet “To be successful you need to optimize, to optimize you need processes and tools #ContentMarketing”]

The answer is very simple: if you want to do it right and have a unique view of the customer that allows you to better reach and convince them before, during and after the purchase, you definitely need to integrate with other platforms. While processes, acceptance and internal commitment are the key, content marketing software is a necessity to optimize efforts.

Many businesses use smaller content marketing software platforms, with fewer features than highly feature-specific enterprise-level solutions, and that's okay if it works, and if your business isn't ready or equipped for a content marketing strategy .

Content marketing software can improve the efficiency of your marketing efforts depending on how the company is able to use it . Collaboration between team and tool will only work if the process is simple and clear, and if good use is made of the platforms. Remember that technology is an enabler.

For example, in the infographic below, you can see which of the phases that make up a Content Marketing Plan are efficiently achieved by using marketing platforms at the business level.