The landing page message and design doesn't match the ad

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You must work on a campaign that has uniformity in both the message and the design for the Landing Page to be effective.

You cannot advertise on social media or search engines where you promote something different from what the user will find on the Landing Page. Mainly, because you will confuse your audience and your campaign will be a complete failure.

For example, if you are going to offer gambling email list a 50% discount on facial treatments at your spa, the ad you create on Facebook or another social network cannot mention the hair removal methods that are part of your services. What would be the point? None!

On the other hand, if your ad talks about the discount your audience would get by clicking to receive non-invasive and rejuvenating facial treatments, they will most likely visit the landing page and find more details about this service and your brand.

The recommendation at this point is that you work through the entire process that the user will experience, from clicking on the ad until they fill out the form or decide to buy what you offer.

You can develop a content map at each stage of the Buyer Persona's Purchase Cycle and apply the Inbound Marketing strategy to your campaign.