Collect the necessary data

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In other words, research any relevant data, numbers or information that helps you define who your potential client is. At this point, surveys and interviews with existing clients are very useful, in order to find out their objectives and motivations, how they search on the Internet, etc.

You can also include a form on your website so that people who enter can leave important information, such as their position, company size, etc. to define who your Buyer Persona is. Another strategy to collect information is to analyze how your database of current customers consumes information.

You can ask your sales team, who are the ones graphic design email list who have such close contact with your client, what type of insights they have found recurrent among the clients they have spoken to.

Analyze the data
Once you have gathered all the necessary information about your potential client, you need to break it down into more specific details so you can determine, for example, demographics, their goals and challenges, what their main concerns are, etc.

This way, you can decide what tone of communication you will use to address them and what your sales message will be that tells them how your company can help them achieve their main goals and desires.

Create your Buyer Persona
The most fun moment has arrived, and it is defining who your potential clients are. As we said before, it is a bit complicated to choose which are the main characteristics that your Buyer Persona should include, so here is a list of the most important ones:

General profile: Who is the person? Where do they work? Where did they study? Married or single? Do they have children? etc.
Demographic information: age, salary, where you live, gender, etc.
Objectives: both personal and professional. This is about where this person wants to go, both in their personal life and in their professional life.
Challenges: What kind of difficulties do you encounter at work or at home, and how do you solve them?
Solutions: How your company helps them achieve those daily goals and challenges.
Other information: Here you can include what type of keywords you use when you do a search, what channels you use to consume information, what social networks you use, etc.
To make it much easier for you when creating your Buyer Personas, we leave you here an example of how you should download the information to create them. In this case, we will do it based on a business selling security equipment for companies, i.e. cameras, biometric systems, CCTV systems, etc.