How to Choose a Good Co-marketing Partner
Posted: Thu Jan 30, 2025 7:09 am
For brands that have video channels or develop this type of content, vlogs can be an obvious choice to develop in collaboration with an allied company.
Remember that videos have the great power to give a face and voice to your messages, so they can be a powerful communication channel depending on the topic you want to develop.
It can be an explanatory video, an opinion video, or an answer to questions that both companies have received through their blogs.
Creating Content
You have already defined the topic and format of the content, as well as the distribution of tasks for each part. It is time to create the content.
At this stage, I recommend that you stay in constant contact with the allied team, so that everything that is being worked on is in harmony.
Communication is an important element in cases where writing is shared, as each writer has a different style and vision. This is why they must adjust in this process to create meaningful and consistent content.
Content Promotion
Promotion formats will be very important for the communication, reach and success of the co-marketing campaign.
It is recommended that these formats be created even before the content is ready, as this will save time and speed up the start of communications.
These actions, as you can imagine, are related to: promotion on social networks, email marketing models, infographics and any other type of publication that serves to gain the attention of users.
Measuring content
The main way to measure the success high school senior mailing list of your co-marketing strategy is by confirming whether your objective was met or not.
Of course, to know this you have to measure it. If the results are negative, you will have to analyze what failed: whether it was your team or that of the allied brand.
I recommend you create a comparative table to measure individual efforts versus collective efforts .
In your table you can record, for example, sales opportunities achieved through cooperation with the other company versus sales opportunities achieved alone, as a result of your own marketing actions.
Now, if the results together do not exceed those you achieve individually, this does not mean that co-marketing is not for you, but that you should look for another better-qualified allied company to help you exceed those results.
These are the recommendations that Hubspot makes to companies that are interested in finding quality partners for their co-marketing strategies. Below I will discuss each one:
Create a list of brands that you admire and that have a similar community to yours.
This is where the complementarity that they can provide to the user within your sector or industry comes into play.
Evaluate whether potential partners have blogs and offer engaging content. You can also see which brands on social media create interesting content for your buyer personas and which tools, or applications, make life easier for your users.
Remember that videos have the great power to give a face and voice to your messages, so they can be a powerful communication channel depending on the topic you want to develop.
It can be an explanatory video, an opinion video, or an answer to questions that both companies have received through their blogs.
Creating Content
You have already defined the topic and format of the content, as well as the distribution of tasks for each part. It is time to create the content.
At this stage, I recommend that you stay in constant contact with the allied team, so that everything that is being worked on is in harmony.
Communication is an important element in cases where writing is shared, as each writer has a different style and vision. This is why they must adjust in this process to create meaningful and consistent content.
Content Promotion
Promotion formats will be very important for the communication, reach and success of the co-marketing campaign.
It is recommended that these formats be created even before the content is ready, as this will save time and speed up the start of communications.
These actions, as you can imagine, are related to: promotion on social networks, email marketing models, infographics and any other type of publication that serves to gain the attention of users.
Measuring content
The main way to measure the success high school senior mailing list of your co-marketing strategy is by confirming whether your objective was met or not.
Of course, to know this you have to measure it. If the results are negative, you will have to analyze what failed: whether it was your team or that of the allied brand.
I recommend you create a comparative table to measure individual efforts versus collective efforts .
In your table you can record, for example, sales opportunities achieved through cooperation with the other company versus sales opportunities achieved alone, as a result of your own marketing actions.
Now, if the results together do not exceed those you achieve individually, this does not mean that co-marketing is not for you, but that you should look for another better-qualified allied company to help you exceed those results.
These are the recommendations that Hubspot makes to companies that are interested in finding quality partners for their co-marketing strategies. Below I will discuss each one:
Create a list of brands that you admire and that have a similar community to yours.
This is where the complementarity that they can provide to the user within your sector or industry comes into play.
Evaluate whether potential partners have blogs and offer engaging content. You can also see which brands on social media create interesting content for your buyer personas and which tools, or applications, make life easier for your users.