Experience mobile commerce

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It is essential for your brand to have a presence on the mobile devices that your users own. You cannot give up on such a vast and interesting commerce as mobile, where adults are increasingly making more purchases.

Your company's websites should be designed for smartphones and tablets, among other devices. Your strategy's mindset should be based on m-commerce, including designs and calls to action.

Everything that concerns your strategy and the challenges of digital marketing must be based on this form of marketing that is beginning to lead the market.

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It is necessary to think about the international mailing list consumer, to make the web accessible and readable on small screens. The idea is to attract them and allow them to browse and perform actions comfortably, from any device.

#3 A brand must have a voice and presence
The large number of social networks that exist and their relevance in the lives of users are factors that have allowed the formation of a type of consumer who demands human contact.

Customers generate greater attachment and commitment to a brand that has its own voice, a face and active social participation.

It is not enough to offer a product. It is increasingly important for a brand to develop its own personality. This is key to developing a good role on social networks. In turn, the type of voice you have will have to do with the audience you are targeting.

It doesn't matter if the choice is to convey seriousness, be funny or politically incorrect. What really needs to be taken into account is that the user is looking for that voice in the brand that allows them to recognise it and even identify with it.