When is it best to advertise on LinkedIn?
Posted: Thu Jan 30, 2025 8:17 am
Linkedin is literally made for lead generation, especially in the B2B industry.
After all, it is a website used to establish business relationships (and with this in mind, LinkedIn accounts are created by its users, who fill in their professional information much more meticulously than on Facebook).
Linkedin gives you access to a range of data related to professional topics: industries, companies, education, positions, professional interests, etc.
Does this mean that B2C companies have nothing to look for here? Not necessarily.
How does the LinkedIn advertising algorithm work?
The LinkedIn advertising system is a typical social media auction, where money plays one south africa rcs data role, but the statistics of the advertising itself play another.
So it's not just about how much you can spend on advertising itself – although that is important, of course – but also how well you can attract recipients to your creation.
Linkedin evaluates the attractiveness of an ad for the target group based on criteria such as CTR (click-through rate), post reactions, content shares, comments, etc.
You can bid (or place a bid, as it is called in English) in one of four ways:
CPC (cost per click) – for clicks on an ad on LinkedIn,
CPM (cost per mille) – for 1000 ad views on LinkedIn,
CPV (cost per view) – for displaying an ad on LinkedIn,
CPS (cost per sale) – for a correctly delivered sponsored message or InMail.
In the case of clicks, not only those on links placed in the ad are counted, but also on the profile name or profile logo. So don't be surprised if the data from the LinkedIn advertising panel will not match the data in Google Analytics to the letter!
After all, it is a website used to establish business relationships (and with this in mind, LinkedIn accounts are created by its users, who fill in their professional information much more meticulously than on Facebook).
Linkedin gives you access to a range of data related to professional topics: industries, companies, education, positions, professional interests, etc.
Does this mean that B2C companies have nothing to look for here? Not necessarily.
How does the LinkedIn advertising algorithm work?
The LinkedIn advertising system is a typical social media auction, where money plays one south africa rcs data role, but the statistics of the advertising itself play another.
So it's not just about how much you can spend on advertising itself – although that is important, of course – but also how well you can attract recipients to your creation.
Linkedin evaluates the attractiveness of an ad for the target group based on criteria such as CTR (click-through rate), post reactions, content shares, comments, etc.
You can bid (or place a bid, as it is called in English) in one of four ways:
CPC (cost per click) – for clicks on an ad on LinkedIn,
CPM (cost per mille) – for 1000 ad views on LinkedIn,
CPV (cost per view) – for displaying an ad on LinkedIn,
CPS (cost per sale) – for a correctly delivered sponsored message or InMail.
In the case of clicks, not only those on links placed in the ad are counted, but also on the profile name or profile logo. So don't be surprised if the data from the LinkedIn advertising panel will not match the data in Google Analytics to the letter!