What do people say about you?

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Another factor that affects online shopping to consider is reviews. Everything that is said about your site, your brand or your products is important .

[Tweet “85% of consumers read online reviews before buying”]

It is a high figure, very useful if you have a good reputation, although devastating if you receive negative comments.
At the same time, personal recommendations leads for commercial real estate are important . A referral program can be a good option for your business, and thus achieve recommendations. Returning to the statistics, 67% of consumers read at least 6 comments before purchasing a product .

#4 Payment and shipping abandonments
There are various studies to understand why a sale fails, why the intention to buy and receive a product is abandoned, and other factors that affect online shopping. From these studies, it was learned that the payment abandonment rate is 67.4% . Now, why does this happen?
The main reason, with 44%, corresponds to the existence of hidden charges when purchasing . Then, 29% abandon the payment because they are required to register on the site before buying. In turn, with 11% and 10% respectively, the lack of clarity about shipping and the slowness of the purchasing process are blamed. Finally, with a lower percentage but no less important, the absence of a telephone number on the website is a factor, with 8%.

[Tweet “Payment and shipping abandonment rate is 67.4%”]

#5 Coupons and offers
Users are increasingly paying attention to the benefits they get when they subscribe to a site or buy a product. In the United States, this year, more than half of adults who use the Internet benefited from these coupons and offers. It is an interesting way to attract customers. Having attention to the users who bring your business to life is a strategic and friendly way to increase the number of customers and keep them .

57% of those who used a discount code said that if it had not been for the discount, they would not have purchased the product . These offers significantly increase buyer satisfaction.