Use the right site to sell

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This study also asked users by age and channel through which they had purchased a product or service. The analysis showed that approximately 40% of users between 18 and 50 years old took advantage of an offer they found on social networks . This number drops considerably when looking at users over 51 years old.

[Tweet “Social media has a greater influence on users between 18 and 50 years old #ecommerce”]

YouTube has the greatest influence on users list building for mlm under 30 years of age when deciding whether to make a purchase, with an average of between 20 and 28%. For potential customers over 50, this number can barely reach 11%.

#3 What type of content is shared?
There are various types of content that people are more or less willing to share on their own profiles. Almost all ages accept sharing a link sent directly by a friend or family member . In turn, video content is the most viewed and shared on the web, except by users over 69 years old.

[Tweet “Video is the #content format that is best received by users”]

People between 18 and 50 years old are more likely to share posts that include discount coupons from brands they have used before. On the other hand, the 30 to 50 age group is more likely to share a post on their networks about their favorite brand or one that includes discounts, even if it is a brand that the user is not familiar with.

People under 30 are more likely to share celebrity-sponsored content. An average of 30% to 38% of users say they do not share any of these options on their social networks.

You can also take note of the most shareable content types using this infographic . A funny video or one that evokes positive feelings is much more likely to be shared than one that generates negative emotions or shows a brand desperate to sell a product.