Onpage SEO is and remains the core task of search engine optimization
Posted: Thu Jan 30, 2025 10:08 am
Content optimization is not primarily about creating the content of the texts. That should be done by professionals. Instead, the texts can be given the final "SEO polish" after they have been created, for example in terms of WDF*IDF, headings and structure. However, these aspects can also be used in advance as part of the SEO text briefing.
The job description of an SEO is still full. SEO is neither dead nor will it die any time soon. The question is much more justified: “And what about link building or off-page SEO ?”
Off-page SEO is dead! Rest in peace!
As the following excerpt from my article in Search Radar (Issue 45) shows, I am of the opinion that off-page SEO will die a slow death in the next few years.
In my opinion, the era of link building is coming to an ukraine phone number data end. Why? I believe that link building, or better, online reputation optimization, is a core competency of PR and corporate communications, rather than SEO. The goal of PR and corporate communications is to build a brand , market positioning and reputation. The resulting backlinks are a nice side effect, but are never the focus.
In times when co-occurrence and co-citation are becoming more and more relevant, Google can register the mention of brands and even recognizes domains and URLs and uses them to crawl new content, even though they are not directly linked, the link itself is no longer a must-have.
Nowadays, search engines no longer only react to existing backlinks in order to recognize relevance to a certain topic, but also to a variety of off-page signals. The strength of the brand itself, which can be determined, for example, by the number of visitors via direct access or the number of accesses via brand-related search queries , also plays a role. And this can be achieved with branding, marketing, PR and corporate communications.
SEOs and SEO agencies should therefore consider the extent to which off-page SEO will still correspond to their core competencies in the future and whether this chapter should not be a thing of the past for them. This realization is highly explosive when you consider that link building and off-page optimization have been and still are a secure source of income for many SEO agencies for years.
By the way, I don't mean to say that links will become irrelevant in the future, but they will lose their previous strength as other off-page signals will also play a greater role. Google+ in particular will play a decisive role here as soon as Google can use its own data on a broader social level. Google is also getting better at recognizing and devaluing artificially created links. The goal should be organic links, and these are created through good communication, marketing and PR. I have gone into more detail about this in the article Quo Vadis link building? PR, marketing or SEO?
Other good recent articles on the topic include Will Link Building Soon Be A Thing Of The Past? by Casie Gillette at searchengineland and Toward a Linkless SEO: The SEO Link Is Dying. Here's What Might Replace It by Elisa Gabbert at Wordstream .
The job description of an SEO is still full. SEO is neither dead nor will it die any time soon. The question is much more justified: “And what about link building or off-page SEO ?”
Off-page SEO is dead! Rest in peace!
As the following excerpt from my article in Search Radar (Issue 45) shows, I am of the opinion that off-page SEO will die a slow death in the next few years.
In my opinion, the era of link building is coming to an ukraine phone number data end. Why? I believe that link building, or better, online reputation optimization, is a core competency of PR and corporate communications, rather than SEO. The goal of PR and corporate communications is to build a brand , market positioning and reputation. The resulting backlinks are a nice side effect, but are never the focus.
In times when co-occurrence and co-citation are becoming more and more relevant, Google can register the mention of brands and even recognizes domains and URLs and uses them to crawl new content, even though they are not directly linked, the link itself is no longer a must-have.
Nowadays, search engines no longer only react to existing backlinks in order to recognize relevance to a certain topic, but also to a variety of off-page signals. The strength of the brand itself, which can be determined, for example, by the number of visitors via direct access or the number of accesses via brand-related search queries , also plays a role. And this can be achieved with branding, marketing, PR and corporate communications.
SEOs and SEO agencies should therefore consider the extent to which off-page SEO will still correspond to their core competencies in the future and whether this chapter should not be a thing of the past for them. This realization is highly explosive when you consider that link building and off-page optimization have been and still are a secure source of income for many SEO agencies for years.
By the way, I don't mean to say that links will become irrelevant in the future, but they will lose their previous strength as other off-page signals will also play a greater role. Google+ in particular will play a decisive role here as soon as Google can use its own data on a broader social level. Google is also getting better at recognizing and devaluing artificially created links. The goal should be organic links, and these are created through good communication, marketing and PR. I have gone into more detail about this in the article Quo Vadis link building? PR, marketing or SEO?
Other good recent articles on the topic include Will Link Building Soon Be A Thing Of The Past? by Casie Gillette at searchengineland and Toward a Linkless SEO: The SEO Link Is Dying. Here's What Might Replace It by Elisa Gabbert at Wordstream .