Why does this error occur?
Misunderstanding of the target audience (TA). Advertising campaigns are launched without a clear definition of the target audience. Choosing too broad a TA leads to unjustified expenses and low conversion.
Incorrect choice of keywords and targeting. Irrelevant or too general saudi arabia email list keywords are used. No geotargeting or taking into account too broad an audience in a region.
Budget setting error. Lack of optimal budget distribution between campaigns. Budget too low to compete in the chosen niche or overspending on ineffective channels.
Ineffective ads. Ads are not relevant to the landing page, resulting in high cost per click (CPC) and low quality score. Neglect of A/B testing of creatives and copy.
Ignoring analytics. There is no analysis of campaign performance, which makes it difficult to adjust advertising settings.
No remarketing. No strategies are used to re-engage users who visited the site but did not perform specific target actions.
Errors in advertising settings
-
- Posts: 475
- Joined: Sat Dec 21, 2024 8:05 am