How to set up a budget forecast in Yandex Direct

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To determine the cost of an advertising campaign, you need to:

Go to the tab «Tools" and then select "Budget Forecast".
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Select the display region in which the system will broadcast the ad. You can set different subjects using the "Specify" button.
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Select calculation parameters. There are only three of them:
calculation period. If you need the most up-to-date information, for example, when a product has recently been released, it is better to choose a small time frame (at least a week, but not more than a month). For a large-scale data sample, a quarter or a year is optimal;
platforms. You can select all platforms or only mobile ones. This parameter is relevant for those who want to attract traffic from smartphones, for example, when advertising an online application;
currency. Everything is simple here: you need to open italy telegram data the drop-down list and set the currency for paying for Internet traffic.
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Select keywords. You can create an SEO core yourself or use automatic keyword selection. If the automatic option is closer, then you need to click on "Select".
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A pop-up window will appear. It is enough to specify one key phrase in it so that the system will show relevant queries and their popularity. Here you can also select regions if the business does not operate throughout Russia.

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You can select words from the list by checking the boxes next to them. After selecting the necessary keywords, all you have to do is click the "Add" button at the bottom of the screen. The entire list of phrases will be displayed in the input field.

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The field on the right may contain a list of current queries that users use to search for products or services similar to those offered by the advertiser.

Below the keyword field there is a block for specifying negative phrases. It allows you to enter queries that are not needed for the ad and can significantly increase its price. For example, commercial companies are unlikely to be interested in key phrases about creating similar products with their own hands. It is better to remove such phrases immediately.

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Forecast for selected keywords