Google Plus: The peculiarities of Google's Social Network

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Source: Meme Generator

In the midst of the competition to attract more users, Google is increasingly trying to make its own work by using Google Plus as another parameter when determining the positioning in the SERPs. But, apparently, even that does not work. In any case, we are far from highlighting the ailing image of Google's social network here, but rather network marketing contact list taking a look at its strengths and weaknesses.

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While it is true that different Content Marketing strategies can be successful, the big problem they face is the small number of users to achieve this, at least in terms of numbers. In addition, the number of Reshares that the campaign obtained was more than positive, and it is at this point where it becomes impossible to measure the number of comments and +1s of each of the Reshares .

It is also clear that Toyota's campaign was more targeted at its followers and consumers with content that was much more interesting for its audience. It focused much more on what they want, rather than getting more fans (data that can be seen in the variable "Followers Growth" in the first table).

Do you think it is more important to focus on your target before having more visibility? What takes priority on social networks?