History of origin
Posted: Thu Jan 30, 2025 10:16 am
The concept of a “brand” goes back to ancient times. The word “brand” comes from the Old Norse word brandr, which means “to burn.” People burned marks on animals to indicate ownership. For example, farmers branded cattle to prevent them from being stolen and to show whose they were. Craftsmen began to use symbols on their products (pottery, swords, fabrics) to show that it was their work and to guarantee quality. These were the first steps to show uniqueness and to inspire trust in the “brand.”
The word "brand" comes from the Old Norse word brandr, meaning "to burn." People burned marks on animals to indicate ownership.
During the Industrial Revolution, mass production made product tunisia email list recognition important. Companies began to put their logos and names on product packaging (for example, Pears Soap in 1789).
The term "branding" came into use in the 20th century, when companies began to realize that it was not enough to just have a product - it was important to evoke positive emotions in people associated with this product. Companies realized that the quality of a product alone was not enough. It was important to create a unique image. Example: In 1923, Coca-Cola began actively promoting its drink through advertising, creating associations with joy and celebration.
In the 1950s, marketers in the United States began developing branding theories. They studied how companies could influence customer perceptions through symbols, names, advertising messages, and packaging.
In the 21st century, branding has become not only visual, but also emotional and digital. Example: Apple is not only about technology, but also about innovation and high status.
The word "brand" comes from the Old Norse word brandr, meaning "to burn." People burned marks on animals to indicate ownership.
During the Industrial Revolution, mass production made product tunisia email list recognition important. Companies began to put their logos and names on product packaging (for example, Pears Soap in 1789).
The term "branding" came into use in the 20th century, when companies began to realize that it was not enough to just have a product - it was important to evoke positive emotions in people associated with this product. Companies realized that the quality of a product alone was not enough. It was important to create a unique image. Example: In 1923, Coca-Cola began actively promoting its drink through advertising, creating associations with joy and celebration.
In the 1950s, marketers in the United States began developing branding theories. They studied how companies could influence customer perceptions through symbols, names, advertising messages, and packaging.
In the 21st century, branding has become not only visual, but also emotional and digital. Example: Apple is not only about technology, but also about innovation and high status.