How Zen Displays Ads: Formats, Payment Models, and Auction

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produce than videos, and after launch they can be edited: change the titles, shorten the text or simplify the presentation to improve reading rates.

The site tries to show articles to those users who are most interested in them; for example, gardening enthusiasts will be offered materials on proper plant care.

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Advertising. A separate advantage of Zen is the unique Scroll2Site technology. It allows users to automatically go to the advertiser's website if they read the article to the end. This eliminates the need for unnecessary clicks and significantly increases conversion. If the reader scrolls through the text too quickly, he is shown buttons with a choice: go to the site or continue reading the Zen feed. Such flexibility makes promotion through articles an effective tool for attracting an audience.

Advertising campaigns can lead readers both to your website and to marketplaces, such as OZON or Wildberries. This is useful if sales are concentrated on third-party platforms, but in this case it is more difficult to assess the quality of traffic.

To work with a "warmed up" audience, you can set up retargeting for those who read the article but did not perform the target action. This is done through the VK Advertising account using the Yandex Audience pixel.


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Zen differs from targeted advertising because here the sri lanka telegram data audience itself, without the participation of the advertiser, chooses what to read. The platform's algorithms use two approaches: semantic proximity, selecting publications for those who are interested in similar topics, and collaborative filtering, finding users with interests similar to those who have already finished reading the article or interacted with the material. Thanks to this, advertising in Zen not only helps find new clients, but also reveals unexpected audience segments, which makes it an indispensable tool for business.


Formats
First of all, it is worth noting that articles are the main advertising content. Videos can also be used for advertising, but for now this format is only available in the beta version.

Speaking of articles, you can post both native advertising materials and product articles on the Zen platform. The choice of format depends on the objectives of your advertising campaign.