How to organize work with reviews?
Posted: Thu Jan 30, 2025 10:23 am
Motivate users to leave reviews. Create a simple form for adding reviews. Offer bonuses or discounts for leaving a review.
Use Review and AggregateRating markup to display ratings and reviews in search results.
Display reviews on section pages. For catalog pages, collect the best reviews of popular products. This will attract the attention of users who are in the selection stage.
Analyze keywords in reviews. Use analytics tools (for example, Yandex Metrica, Google Analytics) to identify words and phrases that are often found in reviews. Based on the analysis, refine the SEO optimization of pages.
Moderate reviews. Make sure all reviews contain useful austria email list information and are relevant to the topic. Remove spam and negative comments with profanity.
An example of using reviews for SEO
The catalog page "Plastic gutters" has low visibility in search.
Encourage customers to leave reviews on specific gutter models.
Set up AggregateRating and Review markup to display ratings in search results.
Analyze keywords from reviews and add them to section texts and meta tags.
Result: The page starts ranking for new queries, such as: "reviews of plastic gutters", "the best gutter for a summer house". This increases organic traffic and attracts more interested users.
Use Review and AggregateRating markup to display ratings and reviews in search results.
Display reviews on section pages. For catalog pages, collect the best reviews of popular products. This will attract the attention of users who are in the selection stage.
Analyze keywords in reviews. Use analytics tools (for example, Yandex Metrica, Google Analytics) to identify words and phrases that are often found in reviews. Based on the analysis, refine the SEO optimization of pages.
Moderate reviews. Make sure all reviews contain useful austria email list information and are relevant to the topic. Remove spam and negative comments with profanity.
An example of using reviews for SEO
The catalog page "Plastic gutters" has low visibility in search.
Encourage customers to leave reviews on specific gutter models.
Set up AggregateRating and Review markup to display ratings in search results.
Analyze keywords from reviews and add them to section texts and meta tags.
Result: The page starts ranking for new queries, such as: "reviews of plastic gutters", "the best gutter for a summer house". This increases organic traffic and attracts more interested users.