Content the Key to B2B Marketing Success
Posted: Thu Jan 30, 2025 10:51 am
Contents
1 Some conclusions:
Over the years, B2B marketers are investing an increasing amount of budget (and time) to implement content marketing strategies, whether to achieve brand awareness, generate leads, acquire customers, build audience loyalty or increase website traffic.
The LinkedIn team , in conjunction with MarketingProfs and The Content Marketing Institute , put together an infographic that provides us with an interesting overview of B2B marketing trends , as pharmaceutical email lists well as the platforms and tactics that are having success among professionals in the sector.
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Some conclusions :
93 % of B2B marketers are implementing content marketing .
73 % of marketers say they are creating more content than last year .
58 % of B2B marketers plan to increase their content marketing budget over the next year.
The most successful marketers use 7 social media platforms . Of these, 78% are creating more content now than they did last year.
The popularity of infographics continues to rise among B2B marketers: 51% used this resource this year, up 13% from last year.
LinkedIn is the preferred social network (91%), followed by Twitter (85%) and Facebook (81%).
The most commonly used content marketing tactics are social media (87%), website articles (81%) and eNewsletters (80%). The least commonly used tactics include eBooks (34%), books (30%) and mobile apps (28%).
Events ( 70%), case studies (65%), videos (63%), webinars (63%) and blogs (62%) are the B2B tactics that professionals place the most trust in .
1 Some conclusions:
Over the years, B2B marketers are investing an increasing amount of budget (and time) to implement content marketing strategies, whether to achieve brand awareness, generate leads, acquire customers, build audience loyalty or increase website traffic.
The LinkedIn team , in conjunction with MarketingProfs and The Content Marketing Institute , put together an infographic that provides us with an interesting overview of B2B marketing trends , as pharmaceutical email lists well as the platforms and tactics that are having success among professionals in the sector.
Group-427320753
Some conclusions :
93 % of B2B marketers are implementing content marketing .
73 % of marketers say they are creating more content than last year .
58 % of B2B marketers plan to increase their content marketing budget over the next year.
The most successful marketers use 7 social media platforms . Of these, 78% are creating more content now than they did last year.
The popularity of infographics continues to rise among B2B marketers: 51% used this resource this year, up 13% from last year.
LinkedIn is the preferred social network (91%), followed by Twitter (85%) and Facebook (81%).
The most commonly used content marketing tactics are social media (87%), website articles (81%) and eNewsletters (80%). The least commonly used tactics include eBooks (34%), books (30%) and mobile apps (28%).
Events ( 70%), case studies (65%), videos (63%), webinars (63%) and blogs (62%) are the B2B tactics that professionals place the most trust in .