Genwords Seeks to Consolidate Itself as a Leader in Content Marketing in Latin America
Posted: Sat Feb 01, 2025 3:25 am
Contents
As a first step in its consolidation in the Brazilian market and future expansion into the Hispanic market in the United States, the web content creation company has recently added Marco Franca to its team of advisors and is moving forward in its mission to become a leader in content marketing.
Marco_Franca
On February 1st, Genwords added Marco pharmacy database Franca , Vice President for Latin America at PR Newswire , the global pioneer in business news distribution, to its advisory board. Franca is responsible for PR Newswire 's strategic business operations in Latin America , including the management of existing businesses and the identification of growth opportunities.
Under this integration, Franca will assist Genwords with the company's strategic planning and business strategy to develop the Brazilian market (where Genwords already has clients such as Americanas and Submarino ) and enter the US Hispanic market to become a leader in content marketing .
“Having the expertise and know-how of an executive of Marco’s stature is, without a doubt, a great step for our young company. We are very happy with his support and we trust that his advice will help us leverage our growth and position ourselves as a leading Content Marketing company in Latin America ,” says Emanuel Olivier Peralta , CEO of Genwords.
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ABOUT MARCO FRANCA
A graduate of Ohio State University, and with extensive experience in business consulting, strategic planning and marketing, Marco A. Franca is President of PR Newswire in Brazil and Vice President of PR Newswire for Latin America. Since 2007, Franca has been responsible for PR Newswire’s strategic business operations in Latin America, including driving existing business and identifying growth opportunities through acquisitions and organic media. Franca manages operations for PR Newswire’s two Latin American offices in Brazil and Mexico, as well as the company’s Latin American businesses spanning South America, Central America and the Caribbean.
ABOUT GENWORDS
Genwordsis a company focused on writing content for the Internet in Spanish and Portuguese. It has a team of more than 5,000 writers and editors specialized in various topics. It works with e-commerce stores, media outlets and brands, including Impremedia (USA), Hola! (Spain), Grupo Planeta (Spain), Terra, MadeiraMadeira, Americanas and Submarino.
As a first step in its consolidation in the Brazilian market and future expansion into the Hispanic market in the United States, the web content creation company has recently added Marco Franca to its team of advisors and is moving forward in its mission to become a leader in content marketing.
Marco_Franca
On February 1st, Genwords added Marco pharmacy database Franca , Vice President for Latin America at PR Newswire , the global pioneer in business news distribution, to its advisory board. Franca is responsible for PR Newswire 's strategic business operations in Latin America , including the management of existing businesses and the identification of growth opportunities.
Under this integration, Franca will assist Genwords with the company's strategic planning and business strategy to develop the Brazilian market (where Genwords already has clients such as Americanas and Submarino ) and enter the US Hispanic market to become a leader in content marketing .
“Having the expertise and know-how of an executive of Marco’s stature is, without a doubt, a great step for our young company. We are very happy with his support and we trust that his advice will help us leverage our growth and position ourselves as a leading Content Marketing company in Latin America ,” says Emanuel Olivier Peralta , CEO of Genwords.
—
ABOUT MARCO FRANCA
A graduate of Ohio State University, and with extensive experience in business consulting, strategic planning and marketing, Marco A. Franca is President of PR Newswire in Brazil and Vice President of PR Newswire for Latin America. Since 2007, Franca has been responsible for PR Newswire’s strategic business operations in Latin America, including driving existing business and identifying growth opportunities through acquisitions and organic media. Franca manages operations for PR Newswire’s two Latin American offices in Brazil and Mexico, as well as the company’s Latin American businesses spanning South America, Central America and the Caribbean.
ABOUT GENWORDS
Genwordsis a company focused on writing content for the Internet in Spanish and Portuguese. It has a team of more than 5,000 writers and editors specialized in various topics. It works with e-commerce stores, media outlets and brands, including Impremedia (USA), Hola! (Spain), Grupo Planeta (Spain), Terra, MadeiraMadeira, Americanas and Submarino.