What is eCommerce Marketing?

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E-Commerce Marketing: 33 Tips to Boost Your Sales

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Author:

Michael Wicker

published

August 9, 2024

eCommerce Marketing
When it comes to ecommerce marketing, you ameriplan email leads have a lot of competition.

YOUR competitors are dozens, hundreds , or even thousands of other niche online stores that sell products similar to yours.

So, how do you stand out from the competition? How can you quickly establish e-commerce sales without resorting to unethical practices?

We 're going to answer these questions and more. Let's dive in.

Ecommerce marketing is the process of attracting potential customers to your eCommerce store, providing them with offers, and convincing them to complete the checkout process. Sounds simple, right?

This is not always the case. E-commerce marketing requires you to carefully examine your branding, voice, product positioning, and marketing channels to get them right.

But that's okay, because we'll break it down step by step.

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What is an eCommerce Marketing Strategy?
An eCommerce marketing strategy is the steps you take to attract, convert, and delight your customers. This includes customer acquisition, of course, but it should also focus on lead nurturing and customer acquisition.

In other words, your e-commerce marketing strategy should cover the entire buyer cycle . Potential customers visit your e-commerce site and sign up for your email lists to become leads. You nurture them with strong emails until they become customers.

But your work is not finished yet.

After that, you continue to offer them your product so that they return more.

Email Marketing
Email marketing in the e-commerce industry has proven to be one of the most effective and cost-effective ways to increase online sales and build customer loyalty.

It involves sending targeted emails to potential and existing customers containing promotional offers, product recommendations, and updates.

Research shows that effective email marketing can yield a high return on investment. On average, you can get $36 for every dollar spent.

One successful example of email marketing in the e-commerce space is MCM. They effectively dealt with cart abandonment by sending friendly reminders that said, “You forgot something.”

MCM

Image courtesy of ReallyGoodEmails

This simple yet compelling message encourages shoppers to refrain from abandoning their purchases and placing their orders.

In this copy, MCM included a clear image of the abandoned product, a prominent call to action (CTA), and additional offers to encourage customers. All of this and a compelling sense of urgency make for a successful email marketing campaign.

Social Media Marketing
These days, it's hard to imagine a new business that doesn't have a social media account.

Social media e-commerce involves using social media platforms to promote an online business, increase brand awareness, improve visibility, expand a customer base, and drive sales.

Platforms like Facebook, Instagram, and TikTok allow businesses to showcase products, share user-generated content, and run targeted advertising campaigns. If you create marketing assets, such as promotional visuals for your campaigns, consider using a free flyer maker to easily design professional-quality flyers.

A great example of successful social media marketing is GoPro's Million Dollar Challenge campaign. This campaign effectively turned customers into brand ambassadors by encouraging them to share their adventure experiences on social media.

Million Dollar Challenge

Image courtesy of Jinnie's Universities blogs

The initiative has driven community engagement and significantly increased brand engagement. Since its inception, the campaign has become one of GoPro’s most successful marketing efforts, attracting 43,000 submissions worldwide.

You too can increase traffic and online sales by developing engaging content that resonates with your target audience. You can also use analytics from any top-rated social media marketing software to determine your customers’ needs and improve your strategy.

Interact with your followers through comments and direct messages. This helps build community, builds trust, and increases brand awareness and sales potential.

SMS Marketing
SMS marketing has rapidly gained popularity over the past few years and now accounts for an increasing share of e-commerce sales.

This type of marketing allows you to send text messages to your contacts who have opted in to receive them. You can use SMS marketing to promote new products, services, or offers that they can’t miss!

As more and more companies realize the value of this channel, simply being present in a customer’s inbox is no longer enough. Your SMS marketing needs to stand out.

Make sure your customers agree to receive SMS messages. Also, offer them valuable content that encourages them to engage before sending SMS marketing.

Personalize messages like birthday discounts or abandoned cart reminders to improve customer service and increase conversions. To do this, use specialized software like SendPulse, which allows you to automate SMS sending in bulk or combine it with email.

For best results, keep your message brief and include a simple call to action. See how Doomlings did this in their SMS marketing example below:

destructive

Image courtesy of Disruptive

The company wanted to inform its SMS subscribers about a sale. The goal was to create a sense of urgency to encourage them to make last-minute purchases as the offer was about to end.

The result? The last day of the sale alone brought in an impressive $1,500!

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Marketing Contents
Content marketing is essential to attract visitors to your website and build brand awareness. This includes long-form content, videos, social content, and other creative content.

As customers go through the buying process, you can create a great content pipeline that addresses their pain points and keeps them coming back for more.

To implement a successful content marketing strategy, consider the following:

Understand your audience: Identify the preferences and interests of your target audience to create content that resonates with them.
Develop a content calendar: Plan and schedule content to ensure consistency and maximum reach.
Choose the Right Channels: Distribute content across multiple platforms to reach your audience where they spend their time.
Experiment with formats: Use different content formats (blog posts, videos, infographics, etc.) to cater to a variety of preferences.
Simply put, prioritize developing an eCommerce content strategy that will help you achieve your stakeholders' business goals.

Paid advertising
Paid advertising is a strategic approach for e-commerce businesses to increase visibility and drive targeted traffic to their website.

Platforms like Google Ads and social media advertising allow brands to target specific demographics and interests, maximizing the effectiveness of their campaigns.

To use paid advertising effectively, conduct thorough keyword research and create compelling ad copy that highlights your unique selling proposition. A/B testing different ad formats and targeting options helps optimize campaigns for better performance.

By analyzing metrics like click-through rates and conversion rates, you can improve your eCommerce marketing strategies and allocate budgets more effectively, ultimately increasing your ROI.

Affiliate and referral programs
Affiliate and referral programs are effective strategies for e-commerce companies to leverage word-of-mouth marketing. They encourage customers and partners to share their positive experiences.

However, you need to establish clearly defined guidelines and provide affiliates with comprehensive marketing materials for successful affiliate and referral programs. Also, track performance with unique referral links to measure success and optimize incentives.

Developing relationships with partners and loyal customers allows you to build a sustainable growth model that leverages community engagement and trust. Offering referral fees, discounts, or other incentives allows brands to expand their reach and drive sales.