What is a lead capture page?
Posted: Sat Feb 01, 2025 5:01 am
A lead capture page is any page or element on your site that asks the user to enter information. In other words, it’s a form field with a submit button.
For example, if you're using Hello Bar to capture leads, you might decide to design a top bar. In it, you'll include a headline , one or more form fields, and a call to action.
What is a lead capture page?
“Get Free Weekly Coupons” is the automotive mailing list headline, the form field asks for the user’s email address, and “Sign Up Now!” is the call to action.
Simple, isn't it?
Your form may also ask for the user's name, phone number, and other information. However, simple forms tend to work best. You want as few fields as possible to reduce friction.
In other words, if a user feels that filling out a form will take too much time, they will likely abandon it entirely.
What is a lead capture form?
The lead capture form is the actual form you want your users to fill out. Again, it can ask for any information you want (mandatory or optional), but you want to require as little information as possible.
The form field can be huge, for example on a separate page or on a capture page:
What is a lead capture form? 1
Or it could be much smaller, such as on a slider or top bar.
Regardless of the size you choose, your lead capture form should be eye-catching. For example, we could spice up the example above with just a few small changes to the Hello Bar software.
What is a lead capture form? 2
It took just three mouse clicks and a few typed words to go from the first form to the second.
How does the lead capture page system work?
The lead collection system works as follows:
Lead Capture Page System
It's a simple four-step process.
You provide a form, along with a headline, CTA, and form fields. When people sign up, they are added to your email list database. Easy, simple, right?
From there, you can use your email system to segment your list, set up autoresponders, and develop drip campaigns. These are all great things, but they're beyond the scope of this article.
The Benefits of a Great Lead Capture Page
The Benefits of a Great Lead Capture Page
To succeed in business, you need to think like a consumer. What thought processes occur when people need to make decisions about their personal information, money, and other assets?
First, there is the question: Does the consumer want what the business offers? Does he find it valuable?
Then the wheels start turning. If the consumer is interested, he starts thinking about how he can benefit from the offer.
Then comes the eureka moment – also known as the “Eureka” moment! The consumer makes a decision and decides to make a purchase.
Finally, action. The consumer signs up for a newsletter, buys a product, whatever.
Great lead generation pages walk the consumer through each step of the process and help them make the “right” decision. Convert.
The Ultimate Lead Capture Page Guide That Will Increase Any Website's Conversion Rate
A great lead capture page embodies several qualities:
An attractive headline that evokes curiosity, need, urgency, or some other emotion.
An attractive offer – a lead magnet – that makes parting with personal information worth the benefit
A call to action that encourages the user to click a button
Design that appeals to the consumer, is on-brand, and sends subtle signals to convert
When all of these qualities come together, you get a lead-capture landing page that converts. However, the specifics vary from one business to another.
An e-commerce company that sells outdoor gear will have a different audience than a company that sells women's clothing and jewelry such as Swarovski necklaces , earrings, etc. This is obvious.
But that also means that these viewers will expect different aesthetics, offerings, and copywriting . If you don't anticipate those expectations, you won't be able to meet them.
With these facts in mind, let's look at our top tips for creating lead capture pages that convert.
Use a strong and compelling headline on your lead capture pages
Writing great headlines is the first skill you need to master. It’s what your visitor sees first when they reach your lead capture landing page.
For example, if you're using Hello Bar to capture leads, you might decide to design a top bar. In it, you'll include a headline , one or more form fields, and a call to action.
What is a lead capture page?
“Get Free Weekly Coupons” is the automotive mailing list headline, the form field asks for the user’s email address, and “Sign Up Now!” is the call to action.
Simple, isn't it?
Your form may also ask for the user's name, phone number, and other information. However, simple forms tend to work best. You want as few fields as possible to reduce friction.
In other words, if a user feels that filling out a form will take too much time, they will likely abandon it entirely.
What is a lead capture form?
The lead capture form is the actual form you want your users to fill out. Again, it can ask for any information you want (mandatory or optional), but you want to require as little information as possible.
The form field can be huge, for example on a separate page or on a capture page:
What is a lead capture form? 1
Or it could be much smaller, such as on a slider or top bar.
Regardless of the size you choose, your lead capture form should be eye-catching. For example, we could spice up the example above with just a few small changes to the Hello Bar software.
What is a lead capture form? 2
It took just three mouse clicks and a few typed words to go from the first form to the second.
How does the lead capture page system work?
The lead collection system works as follows:
Lead Capture Page System
It's a simple four-step process.
You provide a form, along with a headline, CTA, and form fields. When people sign up, they are added to your email list database. Easy, simple, right?
From there, you can use your email system to segment your list, set up autoresponders, and develop drip campaigns. These are all great things, but they're beyond the scope of this article.
The Benefits of a Great Lead Capture Page
The Benefits of a Great Lead Capture Page
To succeed in business, you need to think like a consumer. What thought processes occur when people need to make decisions about their personal information, money, and other assets?
First, there is the question: Does the consumer want what the business offers? Does he find it valuable?
Then the wheels start turning. If the consumer is interested, he starts thinking about how he can benefit from the offer.
Then comes the eureka moment – also known as the “Eureka” moment! The consumer makes a decision and decides to make a purchase.
Finally, action. The consumer signs up for a newsletter, buys a product, whatever.
Great lead generation pages walk the consumer through each step of the process and help them make the “right” decision. Convert.
The Ultimate Lead Capture Page Guide That Will Increase Any Website's Conversion Rate
A great lead capture page embodies several qualities:
An attractive headline that evokes curiosity, need, urgency, or some other emotion.
An attractive offer – a lead magnet – that makes parting with personal information worth the benefit
A call to action that encourages the user to click a button
Design that appeals to the consumer, is on-brand, and sends subtle signals to convert
When all of these qualities come together, you get a lead-capture landing page that converts. However, the specifics vary from one business to another.
An e-commerce company that sells outdoor gear will have a different audience than a company that sells women's clothing and jewelry such as Swarovski necklaces , earrings, etc. This is obvious.
But that also means that these viewers will expect different aesthetics, offerings, and copywriting . If you don't anticipate those expectations, you won't be able to meet them.
With these facts in mind, let's look at our top tips for creating lead capture pages that convert.
Use a strong and compelling headline on your lead capture pages
Writing great headlines is the first skill you need to master. It’s what your visitor sees first when they reach your lead capture landing page.