Do what you promise
Posted: Sat Feb 01, 2025 5:02 am
Don't forget about the other side of the coin. If subscribers download your lead magnet and find it insufficient, they will most likely unsubscribe.
They will also assume that your paid products are worthless. Don't take any chances. Instead, provide your lead capture forms with a clear promise.
5. Make your lead magnet free and actionable
A lead magnet won't work unless it's free. Remember, your prospects aren't ready to buy yet.
It should also be action-oriented. In attorney email list other words, it should provide something useful for your visitors to take immediate action.
If it's a checklist, your readers should be able to follow it. If it's a video, it should include detailed instructions.
6. Your lead magnet should provide immediate satisfaction to the user.
Nobody likes to wait - especially these days. We're all about now, now, now.
That's why a lead magnet offering free entry to a webinar next month is unlikely to work. The visitor will probably forget about it anyway.
Make it an instant download. You can either send it via email or place it on an internal page of your website with a link.
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7. Your lead magnet should be easy and quick to consume.
You might think that creating a long, drawn-out lead magnet will be perceived as offering higher value. In most cases, this is not the case.
In fact, it feels like you're making your leads work harder for information. That's never a good thing.
Focus on providing valuable information in an easily digestible form. If it’s an e-book, for example, limit it to 20 pages or less. For a video, keep it to 30 minutes or less.
8. Create multiple versions of your lead magnet
Some people like to read text content. Others like to watch videos while sitting in front of their computer or listen to audio while commuting to work.
One lead magnet can turn into multiple lead magnets if you repurpose the content. A/B test different versions to see which ones appeal to your audience the most.
For example, if more people convert on your video than on your ebook, use the video going forward. They still contain the same content — you're just delivering it differently.
9. Do more than just inform
Do you know why people pay so much attention to Gary Vee ? He has a personality.
He knows when to joke, when to swear, and when to poke fun at others. His improvised remarks make him incredibly entertaining to watch.
You don’t have to copy Gary Vee to create a killer lead magnet. In fact, you shouldn’t. Instead, give your lead magnet your own personality to entertain and inspire your audience.
10. Add a sense of urgency to your lead magnet to increase conversions
Lead magnets convert best when there’s a sense of urgency. Let your visitors know they’re looking at a limited-time offer or that your lead magnet will help them solve an urgent problem.
A limited-time offer is difficult to pull off if you want to reuse your lead magnet over and over again . But you can create urgency in a number of ways.
In the example below, the brand offers “today’s specials” to create a sense of urgency. This will encourage new customers to fill out their details so they don’t miss out on today’s deals.
FOMO call to action
Image courtesy of HubSpot
11. Switching from second person to first person
Read the headline, subheadline, and call to action from the exit popup above. Notice how the voice changes between these elements?
The headline and subheadline were written in second person, addressing the reader as "you." The CTA switched to first person , using an affirmative statement.
In other words, you write your call to action in the voice of your prospect. This can be a powerful conversion technique because it plants the seeds of desire in your prospect's mind.
12. Use only one call to action
Don't do anything that might confuse or distract the visitor. If you use more than one CTA, your prospects won't know which one to choose, and you'll dilute your conversions.
You may also like:
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They will also assume that your paid products are worthless. Don't take any chances. Instead, provide your lead capture forms with a clear promise.
5. Make your lead magnet free and actionable
A lead magnet won't work unless it's free. Remember, your prospects aren't ready to buy yet.
It should also be action-oriented. In attorney email list other words, it should provide something useful for your visitors to take immediate action.
If it's a checklist, your readers should be able to follow it. If it's a video, it should include detailed instructions.
6. Your lead magnet should provide immediate satisfaction to the user.
Nobody likes to wait - especially these days. We're all about now, now, now.
That's why a lead magnet offering free entry to a webinar next month is unlikely to work. The visitor will probably forget about it anyway.
Make it an instant download. You can either send it via email or place it on an internal page of your website with a link.
You may also like:
7 Ecommerce Lead Generation Tactics in 2024
What is B2B Lead Generation? Strategies and Tools for 2024
7. Your lead magnet should be easy and quick to consume.
You might think that creating a long, drawn-out lead magnet will be perceived as offering higher value. In most cases, this is not the case.
In fact, it feels like you're making your leads work harder for information. That's never a good thing.
Focus on providing valuable information in an easily digestible form. If it’s an e-book, for example, limit it to 20 pages or less. For a video, keep it to 30 minutes or less.
8. Create multiple versions of your lead magnet
Some people like to read text content. Others like to watch videos while sitting in front of their computer or listen to audio while commuting to work.
One lead magnet can turn into multiple lead magnets if you repurpose the content. A/B test different versions to see which ones appeal to your audience the most.
For example, if more people convert on your video than on your ebook, use the video going forward. They still contain the same content — you're just delivering it differently.
9. Do more than just inform
Do you know why people pay so much attention to Gary Vee ? He has a personality.
He knows when to joke, when to swear, and when to poke fun at others. His improvised remarks make him incredibly entertaining to watch.
You don’t have to copy Gary Vee to create a killer lead magnet. In fact, you shouldn’t. Instead, give your lead magnet your own personality to entertain and inspire your audience.
10. Add a sense of urgency to your lead magnet to increase conversions
Lead magnets convert best when there’s a sense of urgency. Let your visitors know they’re looking at a limited-time offer or that your lead magnet will help them solve an urgent problem.
A limited-time offer is difficult to pull off if you want to reuse your lead magnet over and over again . But you can create urgency in a number of ways.
In the example below, the brand offers “today’s specials” to create a sense of urgency. This will encourage new customers to fill out their details so they don’t miss out on today’s deals.
FOMO call to action
Image courtesy of HubSpot
11. Switching from second person to first person
Read the headline, subheadline, and call to action from the exit popup above. Notice how the voice changes between these elements?
The headline and subheadline were written in second person, addressing the reader as "you." The CTA switched to first person , using an affirmative statement.
In other words, you write your call to action in the voice of your prospect. This can be a powerful conversion technique because it plants the seeds of desire in your prospect's mind.
12. Use only one call to action
Don't do anything that might confuse or distract the visitor. If you use more than one CTA, your prospects won't know which one to choose, and you'll dilute your conversions.
You may also like:
How to Grow Your Email List: 21 Great Tips for 2024
How to Run Lead Generation Campaigns After Receiving an Email Newsletter