Exit Popup Tricks That Will Increase Your Website Conversion Rate
Posted: Sat Feb 01, 2025 5:06 am
21 Exit Popup Tricks That Will Increase Your Website Conversion Rate
Now that we've covered some of the basics of why popups work and how effective they are, what should a popup look like? How can an exit popup improve your conversion rate or increase sales?
That's what we'll be looking at next, 21 proven exit-pop-up formulas. Let's dig in!
1. Personalize your interactions with site christian churches email list visitors
Personalization has become one of the hallmarks of good online marketing. But it's not just about addressing email subscribers by name.
A great way to personalize your exit popups is to use an exit popup title like “Before you go…”
This tells the visitor that you understand their intent. It's a small signal, but a powerful one. You know they're about to leave your page, so you've created a special offer or incentive just for them.
It’s also a good idea to create special popups for specific audiences. For example, if you attract a lot of local traffic, you might limit the popup to people who live in your city or town. Similarly, you might target people who have recently visited your site with a special message, such as “Welcome back!”
All of these personalization options can help you increase conversions by anticipating what specific segments of your target audience might want.
2. Personalize your exit popup with a referral domain
With software like Hello Bar, it’s easy to target very specific members of your audience with specific popups. A great strategy is to personalize your exit popup by the referral domain.
Personalize Your Exit Popup With Referral Domain 1
When creating a popup, select "Referrer" in the first drop-down menu. You can then enter the URL in the text box so that this popup will only appear to people who come to your site from that referral domain.
Let's say you recently published a guest blog post on a popular site. You might want to welcome people from that site with a special message and offer. Exit intent popups allow you to show visitors that you value their clicks.
You can also infer intent based on the referral source. If people find your website through social media advertising, they may be ready to buy immediately. Use an exit pop-up to capture potential sales with a special one-time discount.
Alternatively, you can personalize your popups based on the time your visitors come to your site. Using two rules, you can set a time interval for that specific popup and then personalize it with “Good Morning” or “Good Afternoon.”
Personalize Your Exit Popup With Referral Domain 2
The options are virtually endless.
3. Offer updates, recommend related posts, or promote products
Exit popups should serve a valuable purpose. Namely, they should encourage a desired action.
Let's say you want to collect more email addresses for your contact list. This is easy enough to do with a pop-up.
However, simply asking people to share their contact information doesn't always work. People are tired of overflowing inboxes, so many will only give up their emails if there's some benefit to doing so.
Modernizing the content could help.
Or maybe you want to increase the time spent on your site. You create brand awareness and build relationships with your visitors.
Consider using an exit popup to suggest posts related to the one your visitor just read. This will keep them on your site for longer periods of time, which may even lead to a quicker sale.
Finally, you can always use exit-intent pop-ups to promote your products. Choose your flagship or best-selling product to highlight. Consider pairing the ad with a discount, free shipping offer, or some other incentive. If true, you can even warn visitors that you have limited stock, which will create urgency.
Now that we've covered some of the basics of why popups work and how effective they are, what should a popup look like? How can an exit popup improve your conversion rate or increase sales?
That's what we'll be looking at next, 21 proven exit-pop-up formulas. Let's dig in!
1. Personalize your interactions with site christian churches email list visitors
Personalization has become one of the hallmarks of good online marketing. But it's not just about addressing email subscribers by name.
A great way to personalize your exit popups is to use an exit popup title like “Before you go…”
This tells the visitor that you understand their intent. It's a small signal, but a powerful one. You know they're about to leave your page, so you've created a special offer or incentive just for them.
It’s also a good idea to create special popups for specific audiences. For example, if you attract a lot of local traffic, you might limit the popup to people who live in your city or town. Similarly, you might target people who have recently visited your site with a special message, such as “Welcome back!”
All of these personalization options can help you increase conversions by anticipating what specific segments of your target audience might want.
2. Personalize your exit popup with a referral domain
With software like Hello Bar, it’s easy to target very specific members of your audience with specific popups. A great strategy is to personalize your exit popup by the referral domain.
Personalize Your Exit Popup With Referral Domain 1
When creating a popup, select "Referrer" in the first drop-down menu. You can then enter the URL in the text box so that this popup will only appear to people who come to your site from that referral domain.
Let's say you recently published a guest blog post on a popular site. You might want to welcome people from that site with a special message and offer. Exit intent popups allow you to show visitors that you value their clicks.
You can also infer intent based on the referral source. If people find your website through social media advertising, they may be ready to buy immediately. Use an exit pop-up to capture potential sales with a special one-time discount.
Alternatively, you can personalize your popups based on the time your visitors come to your site. Using two rules, you can set a time interval for that specific popup and then personalize it with “Good Morning” or “Good Afternoon.”
Personalize Your Exit Popup With Referral Domain 2
The options are virtually endless.
3. Offer updates, recommend related posts, or promote products
Exit popups should serve a valuable purpose. Namely, they should encourage a desired action.
Let's say you want to collect more email addresses for your contact list. This is easy enough to do with a pop-up.
However, simply asking people to share their contact information doesn't always work. People are tired of overflowing inboxes, so many will only give up their emails if there's some benefit to doing so.
Modernizing the content could help.
Or maybe you want to increase the time spent on your site. You create brand awareness and build relationships with your visitors.
Consider using an exit popup to suggest posts related to the one your visitor just read. This will keep them on your site for longer periods of time, which may even lead to a quicker sale.
Finally, you can always use exit-intent pop-ups to promote your products. Choose your flagship or best-selling product to highlight. Consider pairing the ad with a discount, free shipping offer, or some other incentive. If true, you can even warn visitors that you have limited stock, which will create urgency.