However, it’s time to take action if you’re not seeing the desired results on your landing pages. Implementing some of the following eight tactics can revolutionize your landing pages and unleash their full potential for generating leads and conversions.
Improve landing page conversion rate
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What is a landing page?
When visitors click on a link in an email, an ad, or a call to action in a marketing campaign, they land on a landing page.
The goal of a landing page is to convert visitors into leads or potential customers phone numbers philippines offering them relevant information about your product or service and encouraging them to take a specific action, such as subscribing to your email list , downloading gated content , a free eBook, or making a purchase.
Why are landing page conversions important?
The average conversion rate for landing pages is around 2.55% , meaning that for every 100 visitors to a landing page, only 2.55 will convert into leads or customers. This is a relatively low conversion rate, so there is plenty of room for improvement.
Landing pages with a clear and concise call to action have a 25% higher conversion rate than those without. Including a clear call to action on your landing page is crucial as it guides visitors to take the desired action easily. Instead of using generic phrases like “Contact Us,” try using more compelling language like “Get a free quote in one click!” The easier it is for visitors to take action, the more likely they are to convert into customers or leads.
Landing pages with high-quality visuals have a 123% higher conversion rate than those without. Visuals are essential to increase the appeal of the landing page and convey the message more effectively. They break up the text and add interest to the page. You can use images of your products or services or even infographics to explain your offer more concisely.
Landing pages with testimonials and social proof have a 92% higher conversion rate than those without. Testimonials and social proof are crucial to establishing trust and credibility with visitors. You can display reviews from satisfied customers or showcase awards your brand has won. These elements can significantly influence your landing page’s ability to convert visitors into loyal customers.
Mobile-optimized landing pages have a 61% higher conversion rate than non-mobile-optimized ones. With the increasing number of people using their mobile devices to browse the internet, it is crucial to ensure that your landing page is optimized for mobile viewing. Make it easy for visitors to navigate and read your content on their mobile devices to increase conversion rates.
If lead generation isn't working, a key aspect to analyze is the performance of your landing pages.
1. Headlines, headlines, headlines
According to copyblogger , only 20% of readers read past the headline. Look at that number again. 20%. That’s it. That means if you want to capture the attention of the majority of your page visitors, you need to write headlines that grab and captivate them. Be clear and concise; don’t use industry or SEO keywords ; make a statement, and then follow through on it.
Tip: Directly address a problem. One of the best ways to grab your readers' attention is to directly address a problem they're experiencing. For example, if you're selling a weight-loss product, your headline could be, "Lose weight quickly and easily with this new product."
Example:
Title : Lose weight quickly and easily with this new product
Body : Are you tired of struggling to lose weight? Do you feel like you've tried everything and nothing seems to work? If so, you're not alone. Millions of people around the world struggle to lose weight. But there is hope. A new product on the market can help you lose weight quickly and easily.