And then stealthily change the subject by m australia business email lists uttering an "oh...neat...." (Again, *Shudder*) I tell them when it comes down to it, link building is akin to getting your company's (or client's) name or product "out there" via keywords in hyperlinks all over the Internet. It's like traditional advertising and marketing in the sense that you are exposing a service or a product to potential users or buyers, but unlike traditional advertising and marketing, link building is much, much more analytically involved, at least in my opinion.
And most of the analytical stuff I tend to leave to my boss because it's still way over my head. I also tell them link building's twin is sitting alone in your office or cubicle for eight hours a day without much social interaction. This was something my bosses warned me about, and I told them I'd be fine with it. But, I'll admit, it does tend to get boring at times. Occasionally there's the random press release, postcard run, or magazine ad to release me from the monotony of it all, but, ta-da! Enter: social media! (My savior!) Social media is my ticket to not falling asleep every day.